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William Mills Increases Awareness with Content Distribution

Many of today’s communication firms are moving to include content creation and marketing because they realize content distribution is driving results. | MORE »

After a Scandal, PR is Only as Effective as the Reforms

The Secret Service has been hammered by the media since 2009 because of the string of embarrassing security breaches that have put the agency’s credibility in jeopardy. The latest episode happened September 19, when an armed intruder jumped over the White House fence and ran into the residence. | MORE »

Demonstrating PR’s Value to C-Suite Executives

In our hyperconnected world, little is hidden from the public view. Most CEOs understand this, but they may benefit from an update on how the scope of public relations has broadened to meet the new stakeholder reality. | MORE »

Survey: Communicators Underutilize Video

Nearly 77% of communicators said the use of online video as a messaging platform was underutilized, according to an exclusive survey conducted by PR News and PR Newswire’s MutliVu division. | MORE »

Case Study: Kroger Tackles Sustainability One Lonely Orange at a Time

Kroger, the nation’s largest grocery retailer, now donates 50 million pounds of perishables annually, which associates rescue store-by-store, taking the extra time to gather the donations and separate them in the back room for pick up by local food banks. | MORE »

Calvin Stowell, Director of Digital and Content at DoSomething.org, talks about how to reach young people through social media like Snapchat at PR News' October 9, 2014 Social Media Conference in New York City.

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