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  • 7 Factors in Content Creation for Google

    Google is a gateway to millions of consumers and an opportunity for increased brand exposure, but only if your content ranks high in its search results.  | MORE »

  • What Scares You Most About PR?

    On Halloween, we grapple with our fears and anxieties and, for our enjoyment, transpose it by taking on and portraying what scares us ourselves. Still, there's no enjoyment in being scared at work, especially for communications professionals who often work around delicate topics for sensitive clients. | MORE »

  • Tim Cook Outs Apple as an ‘Advocate for Human Rights and Equality’

    With his public acknowledgement in a self-penned Businessweek article that he's gay, Tim Cook may be setting the stage for a different kind of innovation from Apple—one centered on human rights. | MORE »

Features

Features Archives »

3 PR Tactics to Strategically Enable Sales Lift

While sales enablement is strategic, it is achieved through a well-coordinated series of tactics. PR is one of those tactics often overlooked. Here are three distinct tactics that PR uses to enable the sales process. | MORE »

Wrestling With Corporate Storytelling

Developing your core message is an essential exercise. It gets everyone, internally and externally, on the same page in terms of explaining your brand’s attributes and differentiators. | MORE »

PR Insider: Top 7 Myths in Public Relations

The world of PR is a multifaceted and complex industry, and there are a number of myths out there about what PR professionals do not do.  | MORE »

How Boost Budget for PR Measurement

For years, the measurement experts, including me, have told you to spend 10 percent of your communication budget figuring out whether the other 90 percent is working. But that doesn’t really tell you how to allocate that 10 percent, nor does it cover all the scenarios. | MORE »

Calvin Stowell, Director of Digital and Content at DoSomething.org, talks about how to reach young people through social media like Snapchat at PR News' October 9, 2014 Social Media Conference in New York City.

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