- CSR and Nonprofit PR Awards Finalists Announced!
- Google Conference & Writing Workshop
February 10 - 11 | San Francisco
- Smarter PR Campaigns Webinar
February 13 | Free Online
- Agency Elite Awards
Entry Deadline: February 20
- Public Speaking Webinar
February 24 | Online
- Crisis Management Workshop
March 12 | DC
Here are some tips to achieve better search results for your brand's content.
Comcast is no stranger to bad press generated by its customer service team. This week, the company is suffering another PR headache after one of its employees changed a customer's name to "A**hole Brown" on his bill.
If GoDaddy had considered the clout, passions and research acumen of animal rights advocates it probably would have scratched its lost-puppy Super Bowl ad when it was first proposed. But in the battle for media attention in Super Bowl week, GoDaddy put points on the scoreboard.
A press release should be designed as a news story worthy of publication in a newspaper. This might sound humorous as you consider the hundreds of press releases you’ve seen and written that begin with, “ABC Corporation, the leading provider of best in breed ecommerce solutions…” Yet today’s news cycles make the reality of verbatim pick-up a real possibility—that is, if the release is written well.
You’ve likely heard of the debut earlier this month of Facebook At Work (FB@Work), a new player in the expanding field of enterprise social networks (ESNs). Essentially Facebook for brands, companies and organizations, the tool’s most important impact for PR pros could be that it will spark new ideas about enhancing internal communications and employee relations.
PR integrating with marketing and sales isn’t about becoming one and carrying out the same role, it’s about working in sync to become stronger.
Think about the characteristics people often attribute to great leaders: being visionary, intelligent, empathetic and passionate. But it is none of those. Rather, it’s intentional. The intentional leader uses purposeful decisions, language and actions to advance the organization and his/her individual aims.
As a baseline, PR executives must understand the buyer persona: What kind of content does your prospect require at each stage of the buying cycle?
PR News Blog
Reaction to the McDonald’s “Signs” ad, which ran during the Golden Globes Awards and NFL playoff games this past weekend, has been mixed. Some think it’s crass to align caring and sharing with a multinational brand that one might associate with bad eating habits, obesity and low wages. You can’t blame people for not lovin’ it, but if you focus on the goals of advertising and PR you can’t help but be impressed with the attention the spot has gained.
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