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Entry Deadline: July 31
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August 5 | San Francisco
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August 6 | San Francisco
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August 18 | Online
In order to reach a notoriously finicky demographic, ExxonMobil and its partners created a campaign that leveraged multiple types of content.
One of the best tools for measuring social media activity is right in front of you, and it's free: Google Analytics. If you don't have it set up to monitor your website, you're missing out on extensive and easy-to-catch data that can help you optimize your PR campaigns on social media.
PR News and Nasdaq Media Intelligence conducted a joint study this July, surveying more than 370 communications professionals to benchmark the state of PR measurement and get a clearer picture of PR pros' grasp of analytics and insights.
KPIs are a good start, but don’t be beholden to them. For example, if your KPIs are monthly volume of mentions and share of voice versus competitors, key questions should be: What did people say about our products online? What was said about our competitors?
A picture may be worth a thousand words, but for PR pros an article with text remains the most popular content marketing format and earns the highest level of engagement, according to a study conducted by Fractl exclusively for PR News.
It was inevitable that Periscope would become a blazing-hot PR tool. With its super-easy interface and Twitter integration, the potential for using Periscope to personalize your conversation with customers seems endless.
To be effective, PR, internal communications, marketing, advertising and government affairs need to be integrated. Consistent messaging through all channels is essential and employees should not be lost in the mix.
Writing for online video is similar to other writing public relations professionals do. They all emphasize getting to the point quickly and making it stick with the audience.
PR News Blog
Jack Welch, former CEO of GE, had some choice words for CCOs during an interview with the business legend during the Arthur W. Page Society Spring Seminar in New York.
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This 11-chapter guidebook focuses on communicating in a mobile and social world, winning the attention of audiences, social media listening strategy and technology, social media measurement and so much more.
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