Human Rights Campaign's Maureen McCarty, who will be discussing millennial content consumption trends at PR News' Social Media Summit in New York on Oct. 5, shares some insights into her efforts to communicated with this key demo.
Good communicators know the rules of what and what not to do on Twitter. But let’s assume a bad tweet has escaped out into the world. How do you recover?
To ease your burden when beginning to plan multi-platform audience campaigns, we asked Jennifer Brain-Mennes how she begins thinking about multi-platform audience campaigns, what is the toughest hurdle and how Post’s campaigns are measured.
Plenty of executives know Instagram. Many probably use it to view pictures of celebrities, athletes and perhaps members of their family. Fewer realize its potential for business.
We asked PR thought leaders how they would counsel Subway during the next 3-5 months.
Imagine having the opportunity to get your messages out, largely unfiltered, to potentially hundreds of thousands, even millions of people.
Before throwing yourself headlong into a race to year’s end, commit to finding a few ways to keep a bit of that summer-like mindset in the mix.
Following are six foundational benchmarking tactics you can use as cornerstones for your reputation-management strategy.
PR News Blog
So long, Jon, we hardly knew you. Tonight (August 6) marks the last "Daily Show" episode with Jon Stewart as anchor. Stewart single-handedly changed the way people think about the "news," and conditioned an entire generation to be more skeptical about what they read, see and hear. Here are some choice clips from Stewart's tenure.
Deals of the Week
Join PR News at the Marriott Marquis in New York on Oct. 5 for the Social Media Summit, where expert communicators will share in-depth case studies from their social efforts. “Taste of Tech,” a unique element of the Summit, will feature partners who “get PR” and can help you make your social initiatives more impactful.
Use code “150” at checkout to save $150 on the regular rate.
Crisis management is an art, not a science. In this edition of PR News’ Book of Crisis Management Strategies & Tactics, you will discover many different views on this art, and you are certain to find takeaways that will transform the way your organization handles crises.
Use code “50off” at checkout.
Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.
Use code “SUBDEAL” at checkout.