PR Insiders »More Water Coolers »


Features Archives »

Command-and-Control Political Brands Have Plenty to Learn From Chipotle

In this Instagram / YouTube –fueled media environment, we should know by now attempting to control your message generally leads to more headlines and bad press.  | MORE »

What the Candidates (and PR) Should Know About Millennials

Due to the sheer size of this generation, its potential voting power is immense. As PR pros know well, understanding millennials is far from easy.  | MORE »

New Instagram Features Put Premium on Better Brand Storytelling and Great Videos

Whatever else it does, social media certainly forces PR pros to be alert for new features. Even Facebook-owned Instagram, a platform that has added fewer features than most, has been active recently. | MORE »

From Pitching to Metrics: 5 Tips to Improve Your PR Efforts in 2016

In preparation for a successful 2016, here are some tips PR professionals may want to consider. | MORE »

How L’Oreal Paris Used Social Media Holiday to Promote CSR Effort

To paraphrase Mad Men’s Don Draper, “If you don’t like what they’re saying, change the conversation.” That’s what L’Oreal Paris tried to do last Wednesday, based in part on what it discovered in a survey of 1,000 people, including 512 women, in late October. | MORE »

Video statement by Martin Winterkorn, former CEO of Volkswagen Group, addressing the company's emissions scandal days after the story broke. Winterkorn resigned as CEO on Sept. 23, one day after this video was published. Read about Volkswagen Group's crisis here.

Deals of the Week

Get $150 Off PR News' Measurement Conference 

Media Relations ConferenceJoin PR News at the National Press Club on Dec. 11 for the Media Relations Conference, where you'll learn how to tie your media relations initiatives to business goals, use the right metrics to prove the success of your efforts, incorporate social media in a brand crisis and more.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Crisis Management Guidebook


Crisis management is an art, not a science. In this edition of PR News’ Book of Crisis Management Strategies & Tactics, you will discover many different views on this art, and you are certain to find takeaways that will transform the way your organization handles crises. 

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.