There is a fine line between adopting a social issue and taking a position on something so controversial that it quickly escalates from good intention to crisis. While this piece is not intended to determine the rightness or wrongness of Kaepernick's act, from a communications perspective, here are a few things that PR pros should consider if someone from your organization is preparing to make a political statement.
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PR News honored the year's most creative, resourceful and shareable campaigns at its 2016 Social Media Awards luncheon on June 6 at the Ritz-Carlton South Beach in Miami.
In this second edition of PR News’ Writer’s Guidebook, the necessity of communicating well in writing is met with more than forty articles detailing how best to write press releases, emails, speeches, biographies, backgrounders, crisis communications… Continued
PR News’ Visual Storytelling Guidebook is packed with how-to’s and case study examples on how to use visuals to tell new stories about your brand and connect with new audiences and customers. You’ll learn how visuals… Continued