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Volkswagen PR Exec Speaks: ‘Company Takes This Matter Very Seriously,’ Media Site Tab Added

Shortly after the Volkswagen (VW) crisis erupted, we asked the carmaker’s communications team for an interview to explain its strategy. | MORE »

Social Media Measurement on a Shoestring: Pay-to-Play Trend to Lead to Better Native Analytics

We asked several PR pros for tips on approaching social media measurement as well as how to measure competitors’ campaigns and apply lessons learned to your own work. | MORE »

How Do Journalists Truly Feel About PR’s Spray & Pray Approach? You May Not Like the Answer

We asked journalists and PR pros about ways to build better relationships with each other. | MORE »

5 Ways Brands Can Establish Human Relationships With Audiences

Developing strong brand relationships with customers is critical in today’s 24-7 marketplace. While this is easier said than done, there are many ways to evaluate your brand. | MORE »

Keep Your Boilerplates Fresh, Direct, Jargon-Free—If You’re Still Using Them

Google “boilerplate” and you will find it’s either a fictional robot or rolled steel for making boilers. Click three pages in and Urban Dictionary tells you the curious origin of the term we use to describe the company summary found at the bottom of nearly every press release | MORE »

So long, Jon, we hardly knew you.  Tonight (August 6) marks the last "Daily Show" episode with Jon Stewart as anchor. Stewart single-handedly changed the way people think about the "news," and conditioned an entire generation to be more skeptical about what they read, see and hear. Here are some choice clips from Stewart's tenure.

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