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PR Insider: Learning Effective Communications from Military Practices

Civilian organizations and corporate brands can learn helpful tips from military communications practices. | MORE »

Map Out Your Messaging Strategies in a Changing Culture

Whether it’s women breaking the glass ceiling (in an industry dominated by men), gay marriage, income inequality or immigration reform, several societal and cultural issues are starting to come to the fore.
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How To Rethink Traditional PR Channels

Giving the media the straight dope is exactly where traditional PR has always excelled. Too many PR pros feel that they’re being choked out even as the media choke on too much unfiltered input.  | MORE »

The 8 Essentials of ‘Brand Security’

When we think of “brand security,” we often think in terms of information technology, software and solutions that are done by “somebody else.” This thinking is actually incorrect. In fact, it is incumbent upon communicators to learn how to improve the security of their brand.
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How to Find and Create Visual Content for Your Brand

Finding and creating shareable visual content for your brand is easier than you might think. Here are some tips on how to make it happen.  | MORE »

Ginger Zee, chief meteorologist for ABC News' "Good Morning America," reveals the finalists of PR News' 2014 Platinum PR Awards. See the finalists at

The winners will be announced on Sept. 16, 2014 at the Platinum PR Awards luncheon at New York's Grand Hyatt.

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