- Just-Launched PR Firm Finder Platform!
- Digital PR Conference
June 1 - 3 | Miami
- Video Workshop
June 1 | Miami
- Social Media Icon Awards Luncheon
June 3 | Miami
- Top Places to Work in PR Awards
Entry Deadline: June 5
- Visual Storytelling Webinar
June 23 | Online
- Share your Day in the Life in PR - You could win a $500 gift card!
Here’s a selection of ten books PR pros will be reading this summer that will make sure you’re turning plenty of pages.
Twitter’s recent upgrade to its analytics platform, Audience Insights, will allow communicators a deeper look into the many facets of audiences on the social network.
Golin and Always on Communications helped generate brand awareness for PetSmart Charities, Inc. and its documentary, "The Journey Home: A Rescue Waggin' Story," which tells the story of the rescue of two homeless dogs.
The tips outlined below should help put your thinking, writing and wordsmithing in alignment with what your audience is saying and what it wants to hear.
As you prepare to distribute yet another email marketing campaign, you might ask: Does humor belong in this message? Roughly 60 percent of consumers said humor is perfectly or slightly acceptable in an email message, according to a recent survey of 1,200 consumers conducted by Fractl and BuzzStream.
For most PR pros preventing leaks is just part of managing an M&A process. Communicators also are responsible for convincing stakeholders that the merger will bring added value to the company and, if the deal is rejected (read: Comcast-Time Warner Cable), where the companies goes from there.
Twitter clearly is the preferred platform for digital communications in the workplace, according to more than a dozen Millennial members of the PR and communications industry who gathered earlier this month as part of PR News’ inaugural Millennial Roundtable.
PR practitioners are looking for ways to meld modern marketing tactics into their plans. And many are discovering that email marketing is one of the best crossover tools.
PR News Blog
Jack Welch, former CEO of GE, had some choice words for CCOs during an interview with the business legend during the Arthur W. Page Society Spring Seminar in New York.
Deals of the Week
Use code “200off” at checkout to save $200 on the regular rate.
In this 5th volume of PR News’ Book of Employee Communications, our authors cover more than 45 articles on crisis communications, social media policies, human resources collaboration, brand evangelism and more.
Use code “50off” at checkout.
Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.
Use code “SUBDEAL” at checkout.