Every brand has a story to tell, says Doug Busk of Coca-Cola. While the mechanism may not be the size and scope of Journey, Coca-Cola's digital magazine, brand-building for any organization type is a matter of leveraging the awesome opportunity of digital storytelling.
Upcoming Events and Award Deadlines
- September 30 — PR People Awards
- September 30 — Corporate Social Responsibility Awards
- October 13 — Make YouTube a Vibrant Channel for Your Brand
- October 19 — Social Media Conference and Crisis Management Workshop
- October 19 — Platinum PR and Agency Elite Awards Luncheon
- October 21 — Nonprofit PR Awards
- October 27 — How to Use Instagram Stories to Get Closer to Your Audience
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PR News honored the year's most creative, resourceful and shareable campaigns at its 2016 Social Media Awards luncheon on June 6 at the Ritz-Carlton South Beach in Miami.
Crisis management is an art, not a science. In this edition of PR News’ Book of Crisis Management Strategies & Tactics, you will discover many different views on this art, and you are certain to… Continued