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Survey: Communicators Underutilize Video

Nearly 77% of communicators said the use of online video as a messaging platform was underutilized, according to an exclusive survey conducted by PR News and PR Newswire’s MutliVu division. | MORE »

Traditional PR Tools Retain Importance in the Digital Era

So much of the communications practice is dedicated to understanding, deploying and mastering digital communications tools. But it turns out that traditional principles still pack a significant PR punch. | MORE »

Demonstrating PR’s Value to C-Suite Executives

In our hyperconnected world, little is hidden from the public view. Most CEOs understand this, but they may benefit from an update on how the scope of public relations has broadened to meet the new stakeholder reality. | MORE »

3 PR Tactics to Strategically Enable Sales Lift

While sales enablement is strategic, it is achieved through a well-coordinated series of tactics. PR is one of those tactics often overlooked. Here are three distinct tactics that PR uses to enable the sales process. | MORE »

PR Insider: 5 Tips for Giving a Great Interview

There is no way to guarantee an interview will go completely according to plan, but here are five tips that can help make the interview successful.  | MORE »

Calvin Stowell, Director of Digital and Content at, talks about how to reach young people through social media like Snapchat at PR News' October 9, 2014 Social Media Conference in New York City.

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