Brands are scrambling to adopt the longtime model of traditional publishers—know your audiences, provide them with highly relevant content and build a platform that can deliver the content in unique and efficient ways.
Brands and organizations of all stripes are scrambling to boost their appeal to millennials, or people born in the early 1980s to the early 2000s. Now Target is getting into the act.
Social media is a visual medium. And Pinterest is fast becoming the go-to channel for visuals. Here's why your brand should be involved.
Trust is vital to your search visibility and your news content can provide that trust, if you learn how to write and optimize it correctly.
There is a big opportunity for earned and paid media to work together strategically. By investing money, additional awareness and engagement with the audience can be achieved.
Brand Management at P&G now covers four functions, including communications (the term “public relations” no longer exists at the company). It’s not a sure thing but as goes Procter & Gamble so go many other companies, particularly in consumer markets.
Doing more than your job description showcases that you are already working at the next level, helping you get promoted sooner rather than later.
For decades, marketers have considered women 50+ (and even women in their 40s) barely worth marketing to, instead going after dewy women in their 20s and 30s. That’s despite the fact that at 40 million
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In a video explaining the rejection of an unsolicited proposal from 21st Century Fox to acquire Time Warner, CEO Jeff Bewkes delivers a concise, easy-to-understand message without too much bilge.
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