Halloween is big business. Really big business. The National Retail Federation estimates that Americans spend more than $2 billion on candy alone each year—after all, trick or treating is what the holiday is all about.
Google is a gateway to millions of consumers and an opportunity for increased brand exposure, but only if your content ranks high in its search results.
On Halloween, we grapple with our fears and anxieties and, for our enjoyment, transpose it by taking on and portraying what scares us ourselves. Still, there's no enjoyment in being scared at work, especially for communications professionals who often work around delicate topics for sensitive clients.
While sales enablement is strategic, it is achieved through a well-coordinated series of tactics. PR is one of those tactics often overlooked. Here are three distinct tactics that PR uses to enable the sales process.
Developing your core message is an essential exercise. It gets everyone, internally and externally, on the same page in terms of explaining your brand’s attributes and differentiators.
The world of PR is a multifaceted and complex industry, and there are a number of myths out there about what PR professionals do not do.
For years, the measurement experts, including me, have told you to spend 10 percent of your communication budget figuring out whether the other 90 percent is working. But that doesn’t really tell you how to allocate that 10 percent, nor does it cover all the scenarios.
PR News Blog
Calvin Stowell, Director of Digital and Content at DoSomething.org, talks about how to reach young people through social media like Snapchat at PR News' October 9, 2014 Social Media Conference in New York City.
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