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How to Transform Press Releases

A press release should be designed as a news story worthy of publication in a newspaper. This might sound humorous as you consider the hundreds of press releases you’ve seen and written that begin with, “ABC Corporation, the leading provider of best in breed ecommerce solutions…” Yet today’s news cycles make the reality of verbatim pick-up a real possibility—that is, if the release is written well. | MORE »

Better Use of Data Analytics a Major Theme at CES ’15

While PR executives in the tech sector have attended CES for years, the increasing ubiquity of high technology throughout multiple markets—not to mention how to wed a message to wearable technology—means that non-tech PR execs should consider attending CES. | MORE »

PR Insider: Corporate Communications in a Collaborative Economy

Business leaders need closer collaboration with their chief communication officers in order to gain a holistic view of the challenges and opportunities facing their brand. | MORE »

Tailor Content to Points in the Buying Process

As a baseline, PR executives must understand the buyer persona: What kind of content does your prospect require at each stage of the buying cycle? | MORE »

Taking a Stand: Communicating with Difficult CEOs By the Numbers

To prove your value to big egos means having elephant skin. Owning a legitimate relationship with the boss is one thing, but picking him up by the lapels to convince him that his actions could have seriously unintended consequences is another. | MORE »

Reaction to the McDonald’s “Signs” ad, which ran during the Golden Globes Awards and NFL playoff games this past weekend, has been mixed. Some think it’s crass to align caring and sharing with a multinational brand that one might associate with bad eating habits, obesity and low wages. You can’t blame people for not lovin’ it, but if you focus on the goals of advertising and PR you can’t help but be impressed with the attention the spot has gained.

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