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Convergence of Marketing and PR to Accelerate in 2015

The pace of change in the PR practice is expected to accelerate in 2015, as more and more communicators take on a strategic role for their companies and clients and online media channels claim an expanding share of marketing budgets. To help you plan for next year, we asked PR pros what they see on the road ahead. | MORE »

PR Reacts as Sony Pictures Reels from Fast-Moving Crisis

Sony Pictures has started to stop the hemorrhaging resulting from the crisis. But the film studio remains on the defensive.  | MORE »

PR Insider: Choosing a Corporate Spokesperson

Your organization’s spokesperson can be a key asset in the success of your communications plan, but only if you provide them with the information they need to do their job. | MORE »

Two New Arrows for Your Public Relations Quiver

As the PR field continues to undergo dramatic change, communicators should consider how they can broaden their approach beyond traditional reporting and take advantage of face-to-face events and native advertising (or branded content). | MORE »

Create a Balance Sheet for the C-Suite

The discussion about how PR pros can get a “seat at the table” is a perennial issue. In many organizations there hasn’t been an expectation that PR could or even should drive business results. When you think like a C-suite executive about business value, you can creatively implement meaningful measurements that connect to the overall health of your organization. | MORE »

Jereme Bivins, Digital Media Manager at The Rockefeller Foundation, talks about embracing the power of social mobility at PR News' Social Media Conference in New York City.

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