According to FTC guidelines, paid social media posts must carry a "clear and conspicuous" disclosure that they are in effect paid advertisements; starting a post with #ad, for example, would suffice. But a letter sent Aug. 17 to the Kardashian/Jenner family and their sponsors alleges that the celebrities in question routinely "engaged in deceptive marketing campaigns" by failing to disclose their relationships with companies paying them for endorsements.
Upcoming Events and Award Deadlines
- August 26 — Top Women in PR Awards
- September 8 — How to Use Facebook Live to Harness the Power of Live Streaming for Brands
- September 16 — PR People Awards
- September 20 — How Brand Communicators Are Using Snapchat Now
- September 30 — Corporate Social Responsibility Awards
- October 19 — Social Media Conference and Crisis Management Workshop
- October 19 — Platinum PR and Agency Elite Awards Luncheon
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PR News honored the year's most creative, resourceful and shareable campaigns at its 2016 Social Media Awards luncheon on June 6 at the Ritz-Carlton South Beach in Miami.
In this second edition of PR News’ Writer’s Guidebook, the necessity of communicating well in writing is met with more than forty articles detailing how best to write press releases, emails, speeches, biographies, backgrounders, crisis communications… Continued
PR News’ Visual Storytelling Guidebook is packed with how-to’s and case study examples on how to use visuals to tell new stories about your brand and connect with new audiences and customers. You’ll learn how visuals… Continued