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PR Insider: Making Facebook Work for PR

PR is about presence, positioning, and promotion. Facebook can help your client accomplish all three, if you use the platform for the reason it was created. | MORE »

Survey: PR Still Spotty on Measurement

A PR News survey which questioned 125 PR and marketing executives found that, when it comes to PR measurement and analytics, there remains a significant gap between rhetoric and reality. | MORE »

How PR Can Take a Seat at the Revenue Table

When PR takes a backseat to lead generation efforts in an organization, the strategic value of communication is masked behind a larger marketing umbrella. Don’t let this happen. PR needs to bridge what is a chronic disconnect and take its seat at the revenue table.  | MORE »

The ‘Duality Gap’ in Corporate Communications

Effective PR measurement can often be an elusive goal. The dual truths—that PR should contribute measurably to the business and yet lacks the confidence and often the resources to measure its effectiveness—make clarity of the PR function an elusive goal for many organizations. | MORE »

6 Ways to Help Manage a Heavy Load

Is your to-do list spiraling out of control? Try these six suggestions to tame the beast. | MORE »

For its ninth anniversary, Twitter asked some fellow 9-year-olds how it should celebrate. The resulting video is a great example of finding fun and creative way to communicate a company accomplishment.

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