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3 PR Tactics to Strategically Enable Sales Lift

While sales enablement is strategic, it is achieved through a well-coordinated series of tactics. PR is one of those tactics often overlooked. Here are three distinct tactics that PR uses to enable the sales process. | MORE »

Wrestling With Corporate Storytelling

Developing your core message is an essential exercise. It gets everyone, internally and externally, on the same page in terms of explaining your brand’s attributes and differentiators. | MORE »

PR Insider: Planning a Home Run PR Campaign for Wild Card Clients

A PR team should expect that change is inevitable, and they should be flexible enough to adapt their original plan. Here are some tips on how to adapt with the client. | MORE »

How Boost Budget for PR Measurement

For years, the measurement experts, including me, have told you to spend 10 percent of your communication budget figuring out whether the other 90 percent is working. But that doesn’t really tell you how to allocate that 10 percent, nor does it cover all the scenarios. | MORE »

Calvin Stowell, Director of Digital and Content at, talks about how to reach young people through social media like Snapchat at PR News' October 9, 2014 Social Media Conference in New York City.

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