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PR Insider: Trusted Content and SEO

Trust is vital to your search visibility and your news content can provide that trust, if you learn how to write and optimize it correctly. | MORE »

Generating Earned Content via Paid Media Efforts

There is a big opportunity for earned and paid media to work together strategically. By investing money, additional awareness and engagement with the audience can be achieved.  | MORE »

As Communications Models Evolve, PR Takes Bigger Role

Brand Management at P&G now covers four functions, including communications (the term “public relations” no longer exists at the company). It’s not a sure thing but as goes Procter & Gamble so go many other companies, particularly in consumer markets. | MORE »

How To Get to the Next Level Professionally

Doing more than your job description showcases that you are already working at the next level, helping you get promoted sooner rather than later. | MORE »

How To Pitch Female Baby Boomers

For decades, marketers have considered women 50+ (and even women in their 40s) barely worth marketing to, instead going after dewy women in their 20s and 30s. That’s despite the fact that at 40 million | MORE »

In a video explaining the rejection of an unsolicited proposal from 21st Century Fox to acquire Time Warner, CEO Jeff Bewkes delivers a concise, easy-to-understand message without too much bilge.

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