For PR pros and marketing executives, it’s a growing challenge of online communications: wedding social media to SEO.
Coca-Cola announced an effort to start conversations about its brand this week, introducing its Tweet A Coke program which invites Twitter users to send $5 Cokes to friends via the micromessaging service.
Many brands have an army of subject matter experts ready to wax eloquent on the topics they deal with every day. What’s critical, however, is the way in which the topics are discussed, how the story is both conceived and told.
Some people are naturals with the media; others are horrible. But everyone should have some level of media training before talking to a reporter or going on social media.
The recent episode involving a Comcast customer service representative may be particularly cringe-worthy for communicators.
We offer senior PR managers some food for thought when it comes to strengthening relationships with the rank-and-file.
Although there has been a lot of talk about the adoption of the Barcelona Principles in the public relations community over the past few years, there has been very little detail reported about the voluntary standards that the industry is adopting to put these principles into action.
Doing more than your job description showcases that you are already working at the next level, helping you get promoted sooner rather than later.
PR News Blog
Lori Russo, Managing Director, Mid-Atlantic at Stanton Communications and Serena Ehrlich, Director of Social Media at Business Wire discuss LinkedIn, Google+, Reddit and Tumblr at PR News' Social Media Summit in New York City on June 3, 2014.
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