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PR Insider: King Tipping

Crisis can happen at any moment. You must have the ability to see everything so you can still make well-informed decisions.  | MORE »

Fresh Facebook Strategies Needed as the ‘Like Gate’ Dies

With the end of the Like Gate, the onus is now on communicators not only to create more original content, but also make sure the content is catering to users who more closely align with business value and, PR execs hope, can be converted into customers. | MORE »

Wrestling With Corporate Storytelling

Developing your core message is an essential exercise. It gets everyone, internally and externally, on the same page in terms of explaining your brand’s attributes and differentiators. | MORE »

How to Reconfigure a (Bad) Press Release

If you want news professionals to publish or comment on your news release, it has to be news, and has to provide benefits to the media outlet’s audience. | MORE »

Case Study: Food Network Magazine Cooks Up Tasty Brand Extension

Chicago-based boutique PR agency Henson Consulting (HC) was tasked with expanding Food Network’s reputation by putting together the first-ever Food Network Concert at famed outdoor Chicago music venue Ravinia. | MORE »

The Associated Press released a previously unaired video of Bill Cosby and his wife, Camille, in a November 6 interview in which the comedian is asked about sex-abuse allegations. In response to the question, Bill Cosby says "there's no response."

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