PR Insiders »More Water Coolers »


Features Archives »

How to Build the New, Trusted VW: 4 PR Views

We ask 4 PR pros to discuss Volkswagen’s future. | MORE »

Keep Your Boilerplates Fresh, Direct, Jargon-Free—If You’re Still Using Them

Google “boilerplate” and you will find it’s either a fictional robot or rolled steel for making boilers. Click three pages in and Urban Dictionary tells you the curious origin of the term we use to describe the company summary found at the bottom of nearly every press release | MORE »

ESPN’s PR Chief Shares His Career-Building Mentoring Secrets

I love to learn from other people and I’ve always believed I get more from the relationship than I give. Mentoring younger folks keeps my eyes fresh. | MORE »

Volkswagen PR Exec Speaks: ‘Company Takes This Matter Very Seriously,’ Media Site Tab Added

Shortly after the Volkswagen (VW) crisis erupted, we asked the carmaker’s communications team for an interview to explain its strategy. | MORE »

How to Prepare Your Brand for the Facebook ‘Dislike’ Button

The news last week that Facebook is working on a dislike button means PR professionals should be thinking about how they will guide brands through this new wrinkle and protect against misuse of such a device. | MORE »

So long, Jon, we hardly knew you.  Tonight (August 6) marks the last "Daily Show" episode with Jon Stewart as anchor. Stewart single-handedly changed the way people think about the "news," and conditioned an entire generation to be more skeptical about what they read, see and hear. Here are some choice clips from Stewart's tenure.

Deals of the Week

Get $150 Off PR News' Measurement Conference 

prmeasurement2015-180x150Join PR News at the Hyatt Regency in Chicago on Nov. 18 for the Measurement Conference, where you'll learn how to focus on measurable media relations, social media reputation-enhancing and crisis management programs that clearly affect your organization's bottom line.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Crisis Management Guidebook


Crisis management is an art, not a science. In this edition of PR News’ Book of Crisis Management Strategies & Tactics, you will discover many different views on this art, and you are certain to find takeaways that will transform the way your organization handles crises. 

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.