The days between Christmas and New Year’s Day are probably the best time of the year for PR pros to regroup, relax and ruminate on what’s in store for the next few months. As many communicators take some time off (and the thermostat heads south) we thought it was a good time to recommend some of the best PR movies.
As Facebook continues to experiment with video distribution, here are some actionable tips you can put to use right now on YouTube.
Nonprofit organizations now have another online marketing vehicle to consider: A new feature from Facebook called Donate, which lets people contribute directly to nonprofits via the social network.
PR News celebrated the winners and honorable mentions of its 2013 PR People Awards at the National Press Club in Washington, D.C. on Dec. 10, 2013.
Wither “pray and spray?” Not anytime soon unless PR reps get better training and think smarter about how they pitch stories and deal with reporters.
Airlines have a poor reputation for customer service, but American Airlines has recently fought to turn that around through social media.
Your Existing Business Model is on Borrowed Time; Brand Loyalty Can Be Won (or Lost) in Mere Seconds
More than 9 out of 10 U.S. companies are changing business models to meet new client demands and keep up with disruptive technologies, according to a recent study from KPMG.
Authenticity is all the rage these days. According to the social media gurus, you have to be authentic if you want to have followers and likes. The crisis communications experts will tell you that authenticity is key to recovery in a crisis. But there are times when authenticity just doesn’t work.
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Miracles really do happen: Canadian airline WestJet wraps Christmas spirit with good PR and marketing in "real-time giving" viral video.
Deals of the Week
Your brand is part of the 24/7 news cycle whether you want it to be or not—at this very moment it is being discussed in a digital public forum. You can’t afford not to be part of that conversation—and, for that reason, you should not miss PR News’ acclaimed Digital PR Summit, which will be held in beautiful San Francisco on Wednesday, February 5, 2014.
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Each case study in this guidebook offers a wide variety of tactics and strategies from which to learn and apply to your own initiatives. Through interviews with PR team members and key executives, our case study editors give you first-hand accounts of how a campaign was executed—soup to nuts.
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Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.
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