- Top Women in PR Awards
Entry Deadline: Oct. 1
- Social Media Conference
October 9 | New York City
- Digital PR & Agency Elite Awards Luncheon
October 10 | NYC
- Social Listening Webinar
October 14 | Online
- Nonprofit PR Awards
Entry Deadline: Oct. 17
- PR Measurement Conference & Writing Boot Camp
November 19-20 | Chicago
It seems like a hardly a day goes by that Facebook isn’t making one change that impacts PR pros. One of the biggest changes that continue to have repercussions for communicators was back in March, when Facebook started to slash organic reach for brand pages.
For professional communicators, especially those who work in the sports world, The Players' Tribune offers yet another example of how the media are becoming more siloed and, at the same time, more open and direct.
In his keynote address at PR News' Social Media Conference on Oct. 9 in New York, gamification innovator Steve Shenbaum will show attendees how to harness game dynamics for their internal and external communications.
Figuring out how to best handle a PR crisis depends in part on whether your client is a public company, private company or non-public organization like an NGO.
One of the first things that clients want to know is whether business communicators can show them how to carry themselves in front of the media and fix any glitches that may be getting in the way of delivering the message. But what happens when you turn the tables, and PR managers and directors are the ones who are being interviewed and relaying the message?
While so much has changed, what clients and customers want when it comes to conferences hasn’t. They want the right people to hear their message. And, ultimately, they want that message to lead to more sales for their organization.
In our hyperconnected world, little is hidden from the public view. Most CEOs understand this, but they may benefit from an update on how the scope of public relations has broadened to meet the new stakeholder reality.
The most important thing to understand about getting the most impact out of your social media, no matter what platform you choose, is that cleverly disguised advertising won’t get you very far.
PR News Blog
Michelle Mastrobattista, director, digital communications at Solomon McCown & Company, provides tips on how to develop and nurture relationships with journalists through social media.
Deals of the Week
At PR News’ Social Media Conference, taking place October 9 at New York City’s Grand Hyatt, you will receive instruction from experienced social media communicators and take away practical knowledge that you can put to work right away as soon as you return to the office.
Use code “150off” at checkout.
This 8-chapter resource contains practical implications for some of the most innovative developments in media relations, including the technologies, methodologies and mannerisms that determine the ecosystem in which PR pros practice this essential part of their craft.
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Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.
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