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  • Healthcare Communicators Face Consumer Education Challenges

    Marketing executives working with the pharma, payer or provider sectors often are quoted that in today’s health marketplace, “The consumer is king.” If so, it’s a kingship with little authority and lacking the ability to govern or have a dominant voice over decisions. Royalty – even without the right to rule – receives deferential regard from governing powers. This is not the case for U.S. consumers who remain adrift within the health system. Who is in charge of our health?  | MORE »

  • What the Meat Debate Can Teach You About Your Messaging Strategy

    It’s a lot cheaper to prepare than it is to react. Smart companies should be setting up political war rooms around potentially controversial issues. | MORE »

  • Super Bowl 50′s PR Winners and Losers

    The Super Bowl has become a media spectacle with few rivals, and the battle for the public’s attention is just as fierce a contest as for the Lombardi Trophy. | MORE »

Features

Features Archives »

How Personal Stories Can Be Used to Fight Public Apathy on Volkswagen

As communications pros we know that storytelling can be a powerful tool. | MORE »

Tips and Tricks to Use Facebook’s New Live Video Feature to Boost Brand Engagement

Akin to Periscope, Facebook Live allows users to broadcast events in real time. | MORE »

3 Keys to Visual Storytelling: Saturation, Engagement, Persuasion

Long ago it was cave paintings, monuments and basic mementos that visually told stories. Today it’s videos, photos and infographics. | MORE »

A Job for Communicators: Just 47% of Workers Receive Diversity Training

Taft & Partners considered how diversity is being communicated in workplaces and homes, and to explore what employees encounter on the job. | MORE »

Disney Parks’ Videos, Photos Lead Travel Brands on Social

The Disney machine motors on in the digital age. Disneyland and Walt Disney World were the top travel brands on social last year, according to exclusive Shareablee data supplied to PR News.  | MORE »

Advice to Chipotle: Over-communicate Why You're Safe: 5W Public Relations chief and PR News contributor Ronn Torossian says the chain must over-communicate and reassure customers through a marketing and PR plan that it is safe to eat in its restaurants again. In addition,  Torossian urges Chipotle to provide its stakeholders with a clear plan about how it’s contained the E.coli and other illnesses linked to its outlets.

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