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Final Deadline: February 27 - Crisis Management Workshop
March 12 | D.C. - CSR and Nonprofit PR Awards Luncheon
March 12 | D.C. - Snapchat Webinar
March 19 | Online - PR Measurement Conference
April 20 | D.C. - Press Release Writing Boot Camp
April 21 | D.C.
PR Insiders »More Water Coolers »
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PR News Announces Top Women in PR Honorees
PR News celebrated the honorees of this year's Top Women in PR Awards Luncheon, held at New York City's Grand Hyatt on Feb. 27, 2015. -
10 Tips for Smart Communications With Upper Management
Communicating openly and effectively with senior leaders is one of your most important tasks as a professional communicator. Here are 10 rules to live by when communicating with leadership. -
4 Twitter Mistakes That Can Cost You Followers
There is no shortage of advice from social media experts on how to build your Twitter following. But how do you keep the people that you do have?
Features
PR Insider: 4 PR Tips to Pitch During Sweeps
During “sweeps,” all your favorite shows have their season-ending cliffhangers. And for PR people, we get to position those clients that offer more heart-tugging human-interest appeal.
Communication Tips to Keep Staff Churn at Bay
We have to think about the real implications of staff turnover. We all know that it costs more to recruit, replace and retrain people, and that we should have kept that person from bolting in the first place. So what are some talent-retention strategies that may get your stars to stay?
Marketers to Tap Journalists for Content
As companies start to shift from “storytelling” to “storymaking,” or creating organic content that didn’t originate from a slideshow or press release, they have another option to consider: the proliferating number of branded content studios designed to help companies tell their stories.
Curtain Rising for PR to Produce Bolder Events
Despite the digital onslaught and consumers being surgically attached to their smartphones—and seldom looking up from said devices—live events and conferences increasingly are becoming key marketing components for brands and organizations.
New Tactics for Coaching Top Execs
In our nervous-twitch workplace environment, PR execs who provide media training often face an executive or a team that has received coaching previously. They know—or think they know—the basics and don’t want to waste time on Training 101. How should communicators react? Here are three things an expert media trainer needs to be able to do.
PR News Blog
After winning the Oscar for best supporting actress for her role in "Boyhood," Patricia Arquette talked to the press and, in comments that some are describing as tone-deaf, called for "gay people" and "people of color" to help fight for women's equality.
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