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Snapchat has announced a new feature, Shoppable Lenses, that aims to win brands' advertising dollars by trading "soft" metrics like opens and impressions for clickthroughs, conversions and calls to action that can be tied directly to sales. The feature, which uses Snapchat's AR lenses and allows users to virtually try a new product, could be a game changer for B2C brands, while acting as a proof-of-concept for companies wary of the platform.
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On March 20, PR News celebrated the communicators that work hard to make the world a better place via corporate social responsibility and nonprofit initiatives. The awards luncheon, which took place at the National Press… Continued
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Google for Communicators Guidebook
Professional communicators need help with Google and this guidebook offers eyeopening explanations of the vast possibilities of Google’s tools and how other communicators have taken advantage of them. The Google for Communicators Guidebook will help… Continued
Crisis Management Guidebook
Crisis management is an art, not a science. In this edition of PR News’ Crisis Management Guidebook: Strategies & Tactics, you will discover many different views on this art, and you are certain to find… Continued
