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  • PR Tips on How to Leverage Google+

    Google Catalog. Google Wave. Google Answers. They’re all part of the Google graveyard, online platforms that the Web giant rolled out in the last several years but ultimately shutdown. However, Google+, which launched in 2011, has been a raging success, now ranking as the second-largest social networking site in the world after Facebook. So how can PR folks leverage Google+? | MORE »

  • PR Points to Remember When Reaching out to Millennials

    Millennials are a much sought-after demo by communicators, but they’re not an easy bunch to nail down. In 2008 and 2012, the Obama presidential campaign wisely targeted Millennials (born between the early 1980s and the … | MORE »

  • PR in 2023: What the Next Decade Holds in Store for Communicators

    Ten years ago, the media world was a very different place. The Web was experiencing growing pains and social networks Facebook and YouTube were not yet in their infancy. In PR precincts there was more change in the last decade than probably the previous three decades. So what does the next ten years hold in store for communicators? | MORE »

Features

Features Archives »

PR Insider: Five Ways to Lose a Client…and Win Them Back

Clients come and go, but properly analyzing a loss can lead to reassessment, adjustment and more business. | MORE »

Wake-Up Call In Survey of PR Profession

An online survey of public relations professionals uncovered insights—both encouraging and worrisome—related to the responsibilities and leadership in the communications profession. | MORE »

Communicators Play Key Role In Reinvention of Sales and Marketing

Despite the constant flux in marketing and communications, some if not many of the changes that are being bandied about in the marketplace often take on a Groundhog-Day quality.  | MORE »

Case Study: Lamaze Uses Real Stories to Deliver More Relevant Content And Help Women Make Right Birth Choices

The babies just keep on coming. More than a few states in America are experiencing baby booms.  | MORE »

The Real Value of PR to IR Lies in a Better Understanding of Pipeline

I’ve worked alongside some of the best investor-relations professionals in the business. They are smart, focused and often jaded about the value that public relations can bring to the party. And in many cases, quite frankly, they are right. | MORE »

 Johnson & Johnson demonstrates how brands can tell their CSR stories in compelling and effective ways.  

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