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Is PR Really Any Good at Turning Big Data Into Action?

The transformative nature of big data and analytics—and how they impact PR and communications—took center stage Wednesday at the inaugural Chief Digital Officer Summit, hosted by Time Warner. | MORE »
#myNYPD Campaign Draws the Wrong Kind of Twitter Engagement

The New York Police Department's disastrous Twitter campaign is a lesson for communicators in understanding public perception. | MORE »
Using Social Media as a Digital Life Preserver in Crisis Communications

While new technology allows teams to communicate with external parties quicker and more efficiently, these modes of connection have also come bearing new challenges. | MORE »

Features

PR Insider: 5 Ways to Manage Work Overload

From delegation to prioritization, here are the top five ways to help you can manage PR overload and become a better steward of your talents for your clients and team. | MORE »

How To Create a Mobile-Friendly Website

As more websites recognize this trend and become mobile-friendly, a snowball effect is beginning to take shape. The future is relatively clear: If your website isn’t optimized for mobile users in 2014, you will be left behind. | MORE »

Tell a Stronger Story to the ‘Street’

Typically overlooked in the ongoing debate about financial regulations is the undeniable impact that they have had on investor relations and PR. | MORE »

Finding Common Ground Between PR and Sales

Sales sells stuff and PR promotes brand awareness. This antiquated way of thinking about both sales and PR is changing rapidly because of the rise of our Web-enabled, hyper-connected world and the resulting change in buyer behavior. | MORE »

The Rise of Video Gives PR Teams New Ways to Connect

PR executives have started to expand their perspective for getting their messages out via online video. | MORE »

PR News Blog

14 Pieces of PR Advice to Read and Heed

3 Ways that Filing Taxes is a Lot Like Public Relations

7 Ways to Shake Up Your Routine This Week

Above the Fold, or Just Out of Date?

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"Stuff PR Parents Say," from Hunter Public Relations

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