There's much to see, hear and do during the 11-day marketing cavalcade known as South by Southwest (SXSW), which ended Saturday evening. Beyond the celebrities, glitz and music, what can a brand marketer take away from the multi-level experience? David Wolpert of Bell shares some of the trends and lessons he learned during his trip to Austin, Texas.
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On January 23, PR News celebrated the bold women who are making an impact in the communications field at the Top Women in PR Awards Luncheon at the Grand Hyatt in New York City. The afternoon celebration featured a keynote presentation from Melissa & Doug's co-founder, Melissa Bernstein, who discussed how feeling free to risk failure has enabled her and her brand to find their authentic voice.
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