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March 14 - PR Agency Elite Awards
Entry Deadline: March 14 - Press Release Writing Webinar
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PR Insiders »More Water Coolers »
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Lady Gaga’s Born This Way Foundation Under Fire for PR and Legal Spending
Rather than leave any possible mystery as to how the money is collected and distributed, nonprofits have to be transparent with stakeholders from the get-go.
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SXSWi Wrap-Up: So Long Startups, Hello Brands
Since PR pros are often the owners of brand activations, here’s a look at three trends from the 2014 SXSWi festival, along with a quick look at some of the brands that leveraged them.
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4 Tips for Building Relationships with Bloggers
Although the digital world has made relationships sometimes feel less personal, it also has made it easier for PR pros to research and understand media targets.
Features
PR Insider: The Rise of Hidden Paid Content
A new business model is afoot that threatens not only objectivity in reporting and publishing, but also opportunities for earned media. Where is the line drawn to ensure news media is still delivering objective content?
Finding a ‘Happy Medium’ in User-Generated Content
As more and more brands engage those followers who produce user-generated content via social channels, Paramount Pictures’ move is a bit of head scratcher.
Never Try to Stack the Deck When You Conduct Corporate Research
Amid the plethora of PR tools available to communicators, underwriting academic research to help get the message out presents both great opportunity and an equal measure of risk.
Strengthening Ties With C-Suite Executives
By acting thoughtfully and strategically, you will demonstrate your business acumen, provide informed counsel and get the information you need to move forward with your work.
PR Insider: Hey Pay-to-Play – Get Off My Lawn!
PR needs to turn up its creative cap, invest in some Kevlar vests, and evolve to overcome the hostile environment of dominant pay-to-play.
PR News Blog
President Barack Obama cleverly plugged the under-performing Healthcare.gov website by appearing on Zach Galifianakis' spoof talk show "Between Two Ferns." The humorous video led to a surge in traffic to the healthcare site and is being heavily shared on social media.
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