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Bringing together people who share common concerns and interests while putting a brand's immediate needs in the background—or, even better, on the moon—is easier said than done. But maybe that's what we really mean when we talk about authenticity in communications and community-building—a willingness on the part of a brand to be quiet about itself and encourage others to do the talking.
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On March 20, PR News celebrated the communicators that work hard to make the world a better place via corporate social responsibility and nonprofit initiatives. The awards luncheon, which took place at the National Press… Continued
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Google for Communicators Guidebook
Professional communicators need help with Google and this guidebook offers eyeopening explanations of the vast possibilities of Google’s tools and how other communicators have taken advantage of them. The Google for Communicators Guidebook will help… Continued
Crisis Management Guidebook
Crisis management is an art, not a science. In this edition of PR News’ Crisis Management Guidebook: Strategies & Tactics, you will discover many different views on this art, and you are certain to find… Continued
