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Extended Deadline: July 25 - Video Tactics and Tools Webinar
July 30 | Online - Rising PR Stars Awards
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PR Insiders »More Water Coolers »
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Stephen Colbert Generates Positive PR for Authors—and Himself—in Hachette-Amazon Dispute
Two debut Hachette authors are enjoying the "Colbert bump," a phenomenon already known in the publishing world whereby books written by authors who appear on "The Colbert Report" see an increase in sales.
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Getting Out of the Way Is the Least the Boss Can Do
We offer senior PR managers some food for thought when it comes to strengthening relationships with the rank-and-file.
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Google-funded Bus Provides Mobile Showers for Homeless in San Francisco
Thanks in part to a $100,000 grant from Google, an organization called Lava Mae fitted a former public-transit bus with two full private bathrooms, offering hot showers and clean toilets.
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PR Insider: Trusted Content and SEO
Trust is vital to your search visibility and your news content can provide that trust, if you learn how to write and optimize it correctly.
Generating Earned Content via Paid Media Efforts
There is a big opportunity for earned and paid media to work together strategically. By investing money, additional awareness and engagement with the audience can be achieved.
As Communications Models Evolve, PR Takes Bigger Role
Brand Management at P&G now covers four functions, including communications (the term “public relations” no longer exists at the company). It’s not a sure thing but as goes Procter & Gamble so go many other companies, particularly in consumer markets.
How To Get to the Next Level Professionally
Doing more than your job description showcases that you are already working at the next level, helping you get promoted sooner rather than later.
How To Pitch Female Baby Boomers
For decades, marketers have considered women 50+ (and even women in their 40s) barely worth marketing to, instead going after dewy women in their 20s and 30s. That’s despite the fact that at 40 million
PR News Blog
In a video explaining the rejection of an unsolicited proposal from 21st Century Fox to acquire Time Warner, CEO Jeff Bewkes delivers a concise, easy-to-understand message without too much bilge.
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