Engaging the public on social media is one of the most effective—and dangerous—ways of handling a brand crisis. It can reach around the world in a heartbeat and it offers you a greater degree of control over your message than traditional media, provided you use it correctly.
Jay Z's new music streaming service, Tidal, is less than a month out from its official relaunch, but that hasn't stopped the critics from pouring on the negativity. In response, the rapper turned entrepreneur took to Twitter on Sunday afternoon to defend the service.
Having a thought leader in the senior ranks of your brand can be a great benefit, but thought leaders must be cultivated. They cannot be made.
Effective PR measurement can often be an elusive goal. The dual truths—that PR should contribute measurably to the business and yet lacks the confidence and often the resources to measure its effectiveness—make clarity of the PR function an elusive goal for many organizations.
Twitter Analytics can provide a lot of meaningful data to help you enhance and amplify your personal Twitter brand. But it can also be a little overwhelming, especially if you don’t live and breathe analytics as a full-time job.
A PR News survey which questioned 125 PR and marketing executives found that, when it comes to PR measurement and analytics, there remains a significant gap between rhetoric and reality.
For Liam D. Leduc Clarke, senior VP of business management at APCO Worldwide, a growing number of clients are asking for the same thing these days: Help us break down silos and cross-function PR, marketing and communications throughout the entire organization.
When PR takes a backseat to lead generation efforts in an organization, the strategic value of communication is masked behind a larger marketing umbrella. Don’t let this happen. PR needs to bridge what is a chronic disconnect and take its seat at the revenue table.
PR News Blog
For its ninth anniversary, Twitter asked some fellow 9-year-olds how it should celebrate. The resulting video is a great example of finding fun and creative way to communicate a company accomplishment.
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