- Crisis Communications Webinar
February 18 | Online
- Social Media Summit & Visual Storytelling Boot Camp
February 25-26 | CA
- Agency Elite Awards
March 4 | Entry Deadline
- Business Leadership Boot Camp
March 14 | D.C.
- CSR, Nonprofit & Diversity Awards Luncheon
March 15 | D.C.
Communicators know all too well how a piece of information can become so rooted in mainstream thought that it takes on a life of its own.
To arrive at a deeper understanding of the nuances of NFL fans, social media insights provider Shareablee analyzed the Facebook actions of fans of Super Bowl 50 competitors the Carolina Panthers and the Denver Broncos.
Broad demographic groups no longer cut the mustard, but a number of unique psychographic profiles are making it easier for marketers to understand who their audience is and how to speak to them.
In PR, diversity often is a topic of relatively quiet discussion, although when people voice their criticisms they are similar to those of Lee and the Smiths.
As communications pros we know that storytelling can be a powerful tool.
It’s not often, however, that there are studies and articles sharing what millennials can do to mesh with other generations.
Long ago it was cave paintings, monuments and basic mementos that visually told stories. Today it’s videos, photos and infographics.
Do you want an online real-time dashboard or do you prefer data visualization on a slide or two in your monthly reports?
PR News Blog
Advice to Chipotle: Over-communicate Why You're Safe: 5W Public Relations chief and PR News contributor Ronn Torossian says the chain must over-communicate and reassure customers through a marketing and PR plan that it is safe to eat in its restaurants again. In addition, Torossian urges Chipotle to provide its stakeholders with a clear plan about how it’s contained the E.coli and other illnesses linked to its outlets.
Deals of the Week
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PR News’ CSR & Green PR Guidebook, Vol. 7 captures best practices in communicating the positive relationships that organizations are building with their communities of interest. This six-chapter guidebook connects the dots between the effective communication of positive social contributions and corresponding improvements in bottom lines.
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