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Marketing/Promotion Before, During and After a Trade Show: 12 Best Practices for Brand-Building
Measurement Throw Out the Old Measurement Models and Enter the Golden Age of PR
Social Media 6 Steps to Take if Your Brand’s in a Social Media Nightmare
Social Media IBM’s 5 Questions to Ask Before Approaching Social Customer Care
Case Studies PR Lessons From the NFL, Facebook and Weinstein
Social Media 7 Best Practices for Listening and Engagement on Twitter
Integration 13 Questions That Will Help Align Communications and Marketing
Social Media Twitter’s New Video Ad Format Looks to Up Clickthrough Rates
Crisis Management Are You Sure You Want to Wing It When It Comes to Crisis?
Social Media Facebook Takes First Steps Into Food Ordering, Job Hunting

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Google for Communicators Guidebook

Professional communicators need help with Google and this guidebook offers eyeopening explanations of the vast possibilities of Google’s tools and how other communicators have taken advantage of them. The Google for Communicators Guidebook will help… Continued

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Crisis Management Guidebook

Crisis management is an art, not a science. In this edition of PR News’ Crisis Management Guidebook: Strategies & Tactics, you will discover many different views on this art, and you are certain to find… Continued

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Print Version

$449.00

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