The transformative nature of big data and analytics—and how they impact PR and communications—took center stage Wednesday at the inaugural Chief Digital Officer Summit, hosted by Time Warner.
The New York Police Department's disastrous Twitter campaign is a lesson for communicators in understanding public perception.
While new technology allows teams to communicate with external parties quicker and more efficiently, these modes of connection have also come bearing new challenges.
From delegation to prioritization, here are the top five ways to help you can manage PR overload and become a better steward of your talents for your clients and team.
As more websites recognize this trend and become mobile-friendly, a snowball effect is beginning to take shape. The future is relatively clear: If your website isn’t optimized for mobile users in 2014, you will be left behind.
Typically overlooked in the ongoing debate about financial regulations is the undeniable impact that they have had on investor relations and PR.
Sales sells stuff and PR promotes brand awareness. This antiquated way of thinking about both sales and PR is changing rapidly because of the rise of our Web-enabled, hyper-connected world and the resulting change in buyer behavior.
PR executives have started to expand their perspective for getting their messages out via online video.
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"Stuff PR Parents Say," from Hunter Public Relations
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