How many times has this happened to you? You’re watching live television or attending an event with family and friends and a CEO or some other public official says something you, as a PR pro, know could spell trouble for the brand that person is representing? Your friends notice you cringing. Should it be your CEO up there, before your friends even notice it, you're heading to the office or ducking out to make or receive a phone call about what you just heard. It's part of the job.
Upcoming Events and Award Deadlines
- July 8 — Digital PR Awards
- July 12 — Snapchat Boot Camp
- July 21 — How to Launch Influencer Campaigns That Will Build Your Brand
- July 22 — Rising PR Stars 30 & Under Awards
- August 9 — Visual Storytelling Boot Camp
- August 10 — Big 4 Social Media Summit
- August 19 — Top Women in PR Awards
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PR News honored the year's most creative, resourceful and shareable campaigns at its 2016 Social Media Awards luncheon on June 6 at the Ritz-Carlton South Beach in Miami.
In this second edition of PR News’ Writer’s Guidebook, the necessity of communicating well in writing is met with more than forty articles detailing how best to write press releases, emails, speeches, biographies, backgrounders, crisis communications… Continued
PR News’ Visual Storytelling Guidebook is packed with how-to’s and case study examples on how to use visuals to tell new stories about your brand and connect with new audiences and customers. You’ll learn how visuals… Continued