In a massive purging of millions of accounts on Wednesday, Instagram presented a sobering example of the problems in quantifying engagement on the Internet.
We are living through a creative and transformative period in professional communications. With each passing year comes a time to reflect on how far we've come and, perhaps more important, how much we still have left to figure out.
The best way to prepare for a crisis is to plan for it in advance. Here are six steps you can take that will help you when the dark days descend.
If you see something savvy, appreciate it. If you see an award-winning campaign, research why and work to emulate that for one of your clients.
Doug Spong talks about what it takes to become a PR leader and the key lessons he imparts on his PR team.
The discussion about how PR pros can get a “seat at the table” is a perennial issue. In many organizations there hasn’t been an expectation that PR could or even should drive business results. When you think like a C-suite executive about business value, you can creatively implement meaningful measurements that connect to the overall health of your organization.
While all organizations need some level of public trust in order to continue to operate, the American Red Cross and Uber are dealing with severe issues regarding trust and reputation.
The pace of change in the PR practice is expected to accelerate in 2015, as more and more communicators take on a strategic role for their companies and clients and online media channels claim an expanding share of marketing budgets. To help you plan for next year, we asked PR pros what they see on the road ahead.
PR News Blog
Jereme Bivins, Digital Media Manager at The Rockefeller Foundation, talks about embracing the power of social mobility at PR News' Social Media Conference in New York City.
Deals of the Week
Join us on December 11, 2014, for PR News’ essential Media Relations Conference, taking place at the National Press Club in Washington, D.C. You'll learn from top PR professionals how to amplify your organization’s messages through positive coverage in traditional media and through your own branded content initiatives.
Use code “150off” at checkout.
This 8-chapter resource contains practical implications for some of the most innovative developments in media relations, including the technologies, methodologies and mannerisms that determine the ecosystem in which PR pros practice this essential part of their craft.
Use code “50off” at checkout.
Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.
Use code “SUBDEAL” at checkout.