Despite Purple Purse's previous success in educating victims of financial abuse, the campaign needed to be bigger to make it easier for victims to get the resources they need.
We all fall into habits on social media networks that by their very nature preclude us from finding new and better ways of using them. Lucky for us that Salesforce created this handy infographic illustrating little-known features of Facebook, Twitter, LinkedIn and, yes, Google+.
Bright House Network's Brian Weber, a presenter at PR News' upcoming Social Media Summit in New York, shows you how to excel at connecting with important influencers in your market.
Shawn Paul Wood of Woodworks Communications shares his content strategy checklist, borne of hard-earned experience.
Plenty of executives know Instagram. Many probably use it to view pictures of celebrities, athletes and perhaps members of their family. Fewer realize its potential for business.
Many in-house PR pros have developed tools to link their performance to revenue goals. But how do you elevate the function of PR within your organization when you operate in a non-commercial sector?
Imagine having the opportunity to get your messages out, largely unfiltered, to potentially hundreds of thousands, even millions of people.
To create a collective future, communications needed to align and enable everyone to deliver on the new corporate strategy.
PR News Blog
So long, Jon, we hardly knew you. Tonight (August 6) marks the last "Daily Show" episode with Jon Stewart as anchor. Stewart single-handedly changed the way people think about the "news," and conditioned an entire generation to be more skeptical about what they read, see and hear. Here are some choice clips from Stewart's tenure.
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Join PR News at the Marriott Marquis in New York on Oct. 5 for the Social Media Summit, where expert communicators will share in-depth case studies from their social efforts. “Taste of Tech,” a unique element of the Summit, will feature partners who “get PR” and can help you make your social initiatives more impactful.
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Crisis management is an art, not a science. In this edition of PR News’ Book of Crisis Management Strategies & Tactics, you will discover many different views on this art, and you are certain to find takeaways that will transform the way your organization handles crises.
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