Norwegian Cruise Line is being called "heartless" after the cruise-ship company refused to let a New York couple rebook a summer vacation after their 5-year-old son was diagnosed with cancer.
If you are not an expert yourself, it’s recommended that you align with strategic partners, firms and/or resources that specialize in PR measurement.
Let this week's stellar earnings report for Facebook remind you that the social media platform is still relevant, and you need to be engaged on it.
We offer senior PR managers some food for thought when it comes to strengthening relationships with the rank-and-file.
The recent episode involving a Comcast customer service representative may be particularly cringe-worthy for communicators.
Brand Management at P&G now covers four functions, including communications (the term “public relations” no longer exists at the company). It’s not a sure thing but as goes Procter & Gamble so go many other companies, particularly in consumer markets.
Although there has been a lot of talk about the adoption of the Barcelona Principles in the public relations community over the past few years, there has been very little detail reported about the voluntary standards that the industry is adopting to put these principles into action.
Doing more than your job description showcases that you are already working at the next level, helping you get promoted sooner rather than later.
PR News Blog
In a video explaining the rejection of an unsolicited proposal from 21st Century Fox to acquire Time Warner, CEO Jeff Bewkes delivers a concise, easy-to-understand message without too much bilge.
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