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PR Insider: Media Tours for Your Clients

One true way to get PR for clients is the media tour. It has changed over the years but remains a good way to get attention for clients. | MORE »

Measure for Measure: Tracking Social Media ROI

No longer at the margins of communications, social media has moved to the epicenter of PR and marketing. The rub for PR managers is how to monetize their social platforms and convince C-level managers that Facebook, Twitter et al. can add to the company’s top and bottom lines. | MORE »

How To Rethink Traditional PR Channels

Giving the media the straight dope is exactly where traditional PR has always excelled. Too many PR pros feel that they’re being choked out even as the media choke on too much unfiltered input.  | MORE »

The Ice Bucket Challenge: PR Takeaways From a Sensation

Nearly a month after it started, the Ice Bucket Challenge continues to be all the rage. A nationwide phenomenon, the challenge offers PR pros key lessons on how to leverage support for cause-related marketing and harness the overall message. | MORE »

How to Find and Create Visual Content for Your Brand

Finding and creating shareable visual content for your brand is easier than you might think. Here are some tips on how to make it happen.  | MORE »

Ginger Zee, chief meteorologist for ABC News' "Good Morning America," reveals the finalists of PR News' 2014 Platinum PR Awards. See the finalists at

The winners will be announced on Sept. 16, 2014 at the Platinum PR Awards luncheon at New York's Grand Hyatt.

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