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Peel the Layers of KPIs for Better Social Insights

KPIs are a good start, but don’t be beholden to them. For example, if your KPIs are monthly volume of mentions and share of voice versus competitors, key questions should be: What did people say about our products online? What was said about our competitors? | MORE »

Despite Surge in Visual Storytelling, Text Articles Lead in Engagement

A picture may be worth a thousand words, but for PR pros an article with text remains the most popular content marketing format and earns the highest level of engagement, according to a study conducted by Fractl exclusively for PR News.  | MORE »

Periscope Up: How Southwest, Adobe and Human Rights Campaign Use PR’s Hottest New App

It was inevitable that Periscope would become a blazing-hot PR tool. With its super-easy interface and Twitter integration, the potential for using Periscope to personalize your conversation with customers seems endless. | MORE »

6 Ways to Integrate Employees Into Your Organizational Messaging

To be effective, PR, internal communications, marketing, advertising and government affairs need to be integrated. Consistent messaging through all channels is essential and employees should not be lost in the mix. | MORE »

8 Video Scripting Tips for PR Pros

Writing for online video is similar to other writing public relations professionals do. They all emphasize getting to the point quickly and making it stick with the audience. | MORE »

Jack Welch, former CEO of GE, had some choice words for CCOs during an interview with the business legend during the Arthur W. Page Society Spring Seminar in New York.

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