As the pool of full-time journalists continues to wane, today's PR professional has to spend increasing amounts of time writing pitches that stand out from the masses. And for all of that effort, when a story does get picked up by a major outlet, it's buried by a constant stream of other stories—often without enough time for it to generate adequate impressions for the resources spent. Which begs the question: Is it still worth it for PR professionals to prioritize earned media, or should they pour all of their resources into newer media channels instead?
Upcoming Events and Award Deadlines
- September 2 — Top Women in PR Awards
- September 8 — How to Use Facebook Live to Harness the Power of Live Streaming for Brands
- September 16 — PR People Awards
- September 20 — How Brand Communicators Are Using Snapchat Now
- September 30 — Corporate Social Responsibility Awards
- October 19 — Social Media Conference and Crisis Management Workshop
- October 19 — Platinum PR and Agency Elite Awards Luncheon
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PR News honored the year's most creative, resourceful and shareable campaigns at its 2016 Social Media Awards luncheon on June 6 at the Ritz-Carlton South Beach in Miami.
Crisis management is an art, not a science. In this edition of PR News’ Book of Crisis Management Strategies & Tactics, you will discover many different views on this art, and you are certain to… Continued