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Diversity in PR: Is the Emphasis on Research a Stalling Game Slowing Down Real Change?

In PR, diversity often is a topic of relatively quiet discussion, although when people voice their criticisms they are similar to those of Lee and the Smiths.  | MORE »

How Personal Stories Can Be Used to Fight Public Apathy on Volkswagen

As communications pros we know that storytelling can be a powerful tool. | MORE »

5 Ways to Build Better Coexistence Between Millennials and Managers

It’s not often, however, that there are studies and articles sharing what millennials can do to mesh with other generations. | MORE »

3 Keys to Visual Storytelling: Saturation, Engagement, Persuasion

Long ago it was cave paintings, monuments and basic mementos that visually told stories. Today it’s videos, photos and infographics. | MORE »

How to Choose Your PR Dashboard

Do you want an online real-time dashboard or do you prefer data visualization on a slide or two in your monthly reports? | MORE »

Advice to Chipotle: Over-communicate Why You're Safe: 5W Public Relations chief and PR News contributor Ronn Torossian says the chain must over-communicate and reassure customers through a marketing and PR plan that it is safe to eat in its restaurants again. In addition,  Torossian urges Chipotle to provide its stakeholders with a clear plan about how it’s contained the E.coli and other illnesses linked to its outlets.

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