Bad news for Target shoppers this week as it was revealed that hackers might have compromised around 40 million credit and debit card accounts.
As communicators, we like to think of ourselves as good writers, but many of us are just reinforcing bad habits. Learn how to write copy that stands out.
The days between Christmas and New Year’s Day are probably the best time of the year for PR pros to regroup, relax and ruminate on what’s in store for the next few months. As many communicators take some time off (and the thermostat heads south) we thought it was a good time to recommend some of the best PR movies.
This is the time of year when we focus on what’s next. What creates the most effective communications plans? It takes knowledge, art and teamwork.
Wither “pray and spray?” Not anytime soon unless PR reps get better training and think smarter about how they pitch stories and deal with reporters.
PR News celebrated the winners and honorable mentions of its 2013 PR People Awards at the National Press Club in Washington, D.C. on Dec. 10, 2013.
Your Existing Business Model is on Borrowed Time; Brand Loyalty Can Be Won (or Lost) in Mere Seconds
More than 9 out of 10 U.S. companies are changing business models to meet new client demands and keep up with disruptive technologies, according to a recent study from KPMG.
Airlines have a poor reputation for customer service, but American Airlines has recently fought to turn that around through social media.
PR News Blog
Clip Critique: Jerry Doyle, principal of CommCore Consulting, deconstructs the PR elements of a video interview with the CEO of RIM. It's not pretty.
Deals of the Week
Your brand is part of the 24/7 news cycle whether you want it to be or not—at this very moment it is being discussed in a digital public forum. You can’t afford not to be part of that conversation—and, for that reason, you should not miss PR News’ acclaimed Digital PR Summit, which will be held in beautiful San Francisco on Wednesday, February 5, 2014.
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Each case study in this guidebook offers a wide variety of tactics and strategies from which to learn and apply to your own initiatives. Through interviews with PR team members and key executives, our case study editors give you first-hand accounts of how a campaign was executed—soup to nuts.
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Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.
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