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How to Transform Press Releases

A press release should be designed as a news story worthy of publication in a newspaper. This might sound humorous as you consider the hundreds of press releases you’ve seen and written that begin with, “ABC Corporation, the leading provider of best in breed ecommerce solutions…” Yet today’s news cycles make the reality of verbatim pick-up a real possibility—that is, if the release is written well. | MORE »

Facebook At Work Could Turn into a Powerful PR Tool

You’ve likely heard of the debut earlier this month of Facebook At Work (FB@Work), a new player in the expanding field of enterprise social networks (ESNs). Essentially Facebook for brands, companies and organizations, the tool’s most important impact for PR pros could be that it will spark new ideas about enhancing internal communications and employee relations. | MORE »

PR Insider: Sticky Client Time and Money Issues

Should You Charge a Potential Client a Fee for a Proposal? What Do You Say to a Potential Client About Success-based PR Fees? | MORE »

The Characteristics of the ‘Intentional Leader’

Think about the characteristics people often attribute to great leaders: being visionary, intelligent, empathetic and passionate. But it is none of those. Rather, it’s intentional. The intentional leader uses purposeful decisions, language and actions to advance the organization and his/her individual aims. | MORE »

Tailor Content to Points in the Buying Process

As a baseline, PR executives must understand the buyer persona: What kind of content does your prospect require at each stage of the buying cycle? | MORE »

Reaction to the McDonald’s “Signs” ad, which ran during the Golden Globes Awards and NFL playoff games this past weekend, has been mixed. Some think it’s crass to align caring and sharing with a multinational brand that one might associate with bad eating habits, obesity and low wages. You can’t blame people for not lovin’ it, but if you focus on the goals of advertising and PR you can’t help but be impressed with the attention the spot has gained.

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