When PR takes a backseat to lead generation efforts in an organization, the strategic value of communication is masked behind a larger marketing umbrella. Don’t let this happen. PR needs to bridge what is a chronic disconnect and take its seat at the revenue table.
When is TV media training not TV media training? When it’s customized for specific settings, hosts and issues.
The key to helping news-minded PR pros communicate effectively with quant-minded marketers and business execs is not to develop a one-size fits all über metric, but to coordinate on a common set of communications goals and measure what matters.
The success of branded content is more contingent now on PR pros’ ability to crunch numbers and analyze data.
Spring is in the air, and so are significant changes at some of the most popular brands. These are not marginal changes where a press release and a few media hits will suffice to get out the message, though. They are major breaks from the branded past that require long-term communication strategies and a sustained effort by PR pros.
PR News Blog
For its ninth anniversary, Twitter asked some fellow 9-year-olds how it should celebrate. The resulting video is a great example of finding fun and creative way to communicate a company accomplishment.
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In this 5th volume of PR News’ Book of Employee Communications, our authors cover more than 45 articles on crisis communications, social media policies, human resources collaboration, brand evangelism and more.
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