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PR News' PR Measurement Conference
March 23, 2010, Washington, DC
Register NOW!
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PR News' PR Measurement Conference March 23, 2010, Washington, DC Register NOW! |
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PR News' CSR Awards Luncheon - February 24 at the National Press Club, Washington, DC In this preview of PR News' March 23 Measurement Conference, Aflac’s VP of external communications discusses how data has helped her company target areas that scored low in reputation and reveals her favorite metric tool. more More Stories
Latest Agency and People News
PR News TV: Watch interviews with top PR pros and innovators. Got a cool video? Email Greer Jonas, gjonas@accessintel.com, and we'll consider it for this spot.
Humor as a Serious Weapon
A turning point in the campaign to get the California menu-labeling bill (SB 1420) passed into legislation (and secure gubernatorial approval) was the release of a YouTube video that used irreverent humor to fortify its stance against the opposition, in this case, the Restaurant Association in California.
Policy Battles: Winning Over the Public
Michael Miller, president of Brown-Miller Communications, talks about lessons learned while working to help pass menu-labeling legislation (SB 1420) in California.
Executive Speaking Tips From a Speechwriting Vet
Robert Lehrman, communications professor at American University, offers some sage advice on how to get the most out of your executive speaking opportunities.
Social Media Regulations: Master The Old Rules, Prepare for the New 
It’s expected that 2010 will be the year social media really comes of age as a razor-sharp PR and marketing tool. But with that comes talk of 2010 being the year of potential social media litigation, especially for organizations new to the game.
Social Media and Cyber-Attacks; CEOs Gain Confidence; E-Mail, Social Networks on Par; Paper-a-Day No More?
▶ Cyber-Crime Threatens Digital Platforms: As more organizations allow employees access to social networking platforms for PR and marketing purposes, a survey of 502 companies worldwide by IT security company Sophos finds that cyber-attacks through social media sites jumped 70% between 2008 and 2009. AdvertisementsSubscribe to PR News and get the weekly issues plus access to all online resources and archives. Use this one-of-a-kind service to become an even more effective and successful communicator. Special discount rate now available. Subscribe today! From The Wires
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