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One of life's great challenges for PR professionals is contending with corporate co-workers who are uneducated about the merits of PR. Miss Manners, who is now writing a
regular e-column for eCompany Now, recently received a letter from a maligned PRpro, lamenting that a group of engineers were making fun of PR ideas. The letter writer
further whined that engineers consider PR practitioners "stupid" for not understanding technology. And although morale was suffering, the engineers' manager has dismissed the
problem because "that's the way programmers are."