Holiday season is a time when the editors of PR NEWS are slightly less Grinchy than usual, thanks to the titillations of tchotchkes sent by PR friends, and the food-
induced comas brought on by popcorn tins the size of Rhode Island. But never underestimate our ability to rise from the couch and button our pants when given the opportunity to
be sanctimonious. Our colleagues at sister publication Selling to Kids this week received a lovely seasonal gift from Seventeen magazine - a bottle of red wine.
Far be it for us to turn down free booze. But c'mon. Who's in charge of branding over there? Like, you guys, that gift totally has "21" written all over it.