A new report from the Surgeon General reveals that the number of women smokers declined only slightly in the 90s, and smoking among teen girls has risen. What messages are
women and teens paying attention to? Brendan McCormick, manager of media relations for Phillip Morris USA, told us that in the wake of recent multi-billion dollar legal
settlements, his company has not actively targeted women for "a number of years." Not so, counter the folks from the American Medical Association. McCormick insists that Phillip
Morris preempted the Surgeon General's report by sending out several hundred VNRs to major media, highlighting the company's efforts to prevent underage smoking and abandon
billboard marketing. The last word comes from the Campaign for Tobacco-Free Kids which calls attempts from the tobacco industry to appear more socially responsible "a sham."