PR News’ Google Conference February 11, 2015 Speaker Presentations

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Creating Content That Shines on Google
Allan Gungormez, AVP of Digital Marketing, Transamerica, @AGungormez
Sally Falkow, Digital PR and Social Media Strategist; Author, “SMART News: How to Write News Content for the Digital Age”, Meritus Media, @sallyfalkow

How to Use SEO to Improve Google Search Ranking
Dave Lloyd, Senior Manager of Global Search Marketing, Adobe, @davelloyd1, @adobe
Evan Prokop, Digital Marketing Manager, TopRank Online Marketing, @toprank

AdWords: Making Advertising on Google Work for Your Brand
Christopher Penn, Vice President, Marketing Technologies, SHIFT Communications, @cspenn
Julia Hamilton Trost, Principal Account Manager, Google, @Google

Luncheon Keynote Presentation: Sean Gardner
Sean Gardner, Author, “The Road to Social Media Success”, @2morrowknight

How to Make Google Analytics Work for Your Brand
Kevin Dando, Senior Director, Digital Marketing & Communications, PBS, @kdando
Adam Singer, Analytics Advocate, Google, @AdamSinger (At Google's request, Adam Singer's presentation will not be available for viewing or download)

Harnessing the Power of Visual Storytelling on YouTube
Anastasia Khoo, Director of Marketing, Human Rights Campaign, @AnastasiaKhoo, @HRC
Joie Healy, Senior Manager of Social Media Communication, Cisco, @JoieHealy

Trends, Webmaster Tools, Google+, Hangouts and Hidden Gems: Additional Google Tools to Share Your Message and Strengthen Your Brand
Barry Reicherter, Partner, Digital Insights, Finn Partners, @barryreich
Christopher Penn, Vice President, Marketing Technologies, SHIFT Communications, @cspenn
Serena Ehrlich, Director of Social Media, Business Wire, @serena, @BusinessWire

Bonus Items: