In this era of the 24/7 news cycle, Moments, Twitter’s curated collection of tweets and videos, has become a favorite stop for a fast check of the news and celebrity tidbits. But last week it seemed to disappear from mobile screens. It hasn’t. Moments has been moved somewhere less conspicuous. True, that seems like we should be preparing its obituary, but Twitter swears Moments is alive and well. And at least one social media insider says there’s a silver lining in all this for brand communicators.
Archive: January 2017
Communicators Can Still Have Their Moments With Twitter’s Moments
January 31st, 2017 by Seth ArensteinHow Your Company Should Plan for a Fake News Attack
January 31st, 2017 by Kristina Libby, S.W.C.All brands must have a plan in place to combat a fake news attack. This plan should be four-fold encompassing digital media, PR, influencer marketing and social media—employees in each discipline should be ready to engage at a moment’s notice. The faster a brand can combat the fake news, the better the results will be for mitigating its impact.
6 Principles of Crisis Communications From CDC (Plus Resource Materials)
January 30th, 2017 by Ian James WrightIn crisis communication, more than any other facet of PR, planning is crucial; allowances must be made for various possibilities, and responses need to be deployed with utmost speed. It may seem a daunting task to develop such plans, but if you have a set of underlying principles, you may find that your plans flow out of that foundation in a very natural way.
5 Tips to Handle Fees in a High-Profile Crisis
January 30th, 2017 by Andrew Blum, AJB CommunicationsThe client arrives with a high-profile crisis or a bet-the-company situation. The last thing you want to do is scramble to figure out how much to charge. Here are five tips to help you remain calm and cool…and get the fee you deserve.
How a Hospital Communicator Uses Social Media and Traditional Tactics for Brand Awareness
January 30th, 2017 by Seth ArensteinAs the first month of the year comes to a close, there’s still time to take a fresh look at how you build awareness for your brand. We asked Mo Moorman of Aurora Healthcare to share a short case study about how he publicized a hospital and its services.
Wells Fargo Doing Well Pushing Good Stories, Yet Overall Theme Lacking As It Counters Crisis
January 30th, 2017 by Seth ArensteinHave the efforts of Wells Fargo’s PR, communications and marketing teams shifted the conversation about the brand away from the bogus credit card scandal of early September? We asked TrendKite to crunch the numbers.
62% of Clients Unfazed by Fake News, PR Firms Say
January 30th, 2017 by Seth ArensteinConcerned about alternative facts and fake news? Apparently PR agency clients were not, at least during the fourth quarter of 2016, a new survey from The PR Council shows.
The Week In PR
January 30th, 2017 by Seth ArensteinOur weekly roundup of trends and personnel moves. Featured this week is a story about regulating influencers and involving the Kardashians. In addition the heads of PRSA and The Arthur W. Page Center blast alternative facts and fake news.
Alternative Facts: The Death Knell for Earned Media?
January 27th, 2017 by Amy Lecza, All Points Public RelationsWhen political agenda masquerades as alternative facts and the lines of a free press become blurred, it’s crucial for PR pros to decide the role they play in balancing loyalties to the media and our clients. It’s a complicated issue – despite working for brands and clients, most PR pros have deep ties to journalism; many have years of work experience and the college degrees to prove it. In these uncertain times, here are a few ideas to help you strengthen relationships with media and the brand execs or clients you represent.
[VIDEO] It’s Getting Harder to Earn Media…Here’s Why That’s a Good Thing for PR Pros
January 27th, 2017 by Sophie MaerowitzWith an ever-shrinking pool of full-time journalists to pitch to, it’s harder than ever to get your brand messages heard and covered by the media. As a result, some PR pros have turned away from traditional PR pitching and are taking a new approach: earning media with video content. In this video, Doug Simon, president and CEO of D S Simon Media, interviews Michael Smart, principal of MichaelSMARTPR, on using video to earn media.