PR News celebrated some of the year's best social media campaigns on May 2 at the Yale Club in New York City.
This year's Social Media Award winners coordinated innovative and effective social media campaigns on YouTube, Facebook, Twitter, Snapchat and Instagram, but also were honored for Best Blog, Use of Technology and other awards reflecting various facets of social media success. PR News also bestowed honors upon the individual Digital Leader of the Year and the Best Social Media Team.
Karen Raskopf, chief communications officer at Dunkin' Brands, delivered a keynote address on the future of social media and how to create relevant social experiences. She emphasized that the age when communicators could insist that audiences engage on our social sites, on our terms, is over—and that today communicators must meet audiences where they are and give them tools and experiences they are interested in.
You can read all about this year's winners and honorable mentions here.