Archive: January 2016

image_pdfimage_print

How an Agency Used Content to Turn a Brand Into a Thought Leader

January 29th, 2016 by

The partners developed a content hub and editorial strategy that sought to provide largely unbranded and educational content to Ricoh’s target audience.

Check Yourself: Are You Using These Words and Phrases Incorrectly?

January 29th, 2016 by

Don’t let these common mistakes take your writing down a notch.

5 Ways to Track Your Brand’s Impact on YouTube

January 28th, 2016 by

There are ways to track your brand’s progress on YouTube that inform you who is viewing and sharing your content. This will aid you in adjusting your video communications strategy.

Wounded Warriors Project in Crisis After Claims of Improper Spending

January 28th, 2016 by

The Wounded Warrior Project hasn’t been slow in addressing the allegations against them. But they’re not out of the woods yet.

How to Forge Stronger Connections and Still Have Time for a Bath

January 28th, 2016 by

The PR News awards luncheon was packed with great advice, including how important it is to share what you know and give other people credit where it’s due.

4 Social Listening Tips to Make Sure You Set the Right Goals

January 27th, 2016 by

It’s far too easy to get lost in the numbers if you don’t know what to look for. That’s why setting goals beforehand is key.

6 Steps to Guide You Through a Social Media Crisis

January 27th, 2016 by

During a crisis, ask the right questions, say the right things, and do each at the right time.

Top Women in PR: Esther Amba Numaba Cobbah

January 27th, 2016 by

Top Women in PR: Esther Amba Numaba Cobbah

Top Women in PR: Emily Abbas

January 26th, 2016 by

Top Women in PR: Emily Abbas

Top Women in PR: Audrey Adlam

January 26th, 2016 by

Top Women in PR: Audrey Adlam