2016 Measurement Hall of Fame Inductees Honored by PR News

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PR measurement, or the practice of using metrics to make the connection between communications activities and the organizational outcomes desired by the C-suite, can be perceived to be the bane of a PR pro's daily existence or the savior of the entire field of work. Senior leaders and clients are demanding ever-more proof that their investment in PR is worthy, while digital technology puts more quantifiable data in the hands of PR pros. More pressure, more data, more sleepless nights.

Behind the scenes, certain heroes have been meeting and debating about the standardization of PR measurement practices, and putting these practices to work and doing, yes, PR, for these practices. On April 21, 2016, at PR News' annual Measurement Conference at the National Press Club in Washington, D.C., we inducted a few of these heroes into PR News' Measurement Hall of Fame: Barry Leggetter, CEO of AMEC (International Association for the Measurement and Evaluation of Communication); Margot Sinclair Savell, SVP, global measurement, Research+Data Insights, Hill+Knowlton Strategies; and Eileen Sheil, executive director of communications for the Cleveland Clinic.

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At far left, David Rockland, partner/CEO, Ketchum Global Research & Analytics and immediate past chairman of AMEC (and PR News Measurement Hall of Famer, class of 2012), with 2016 inductees (l.-r.) Eileen Sheil, Cleveland Clinic, Margot Sinclair Savell, Hill+Knowlton Strategies and Barry Leggetter, AMEC.

"These inductees have led in bringing about progress in the professionalization of public relations through better measurement and evaluation," says David B. Rockland, partner/CEO, Ketchum Global Research & Analytics, immediate past chairman, AMEC, and a member of the Measurement Hall of Fame, class of 2012. "Barry for his leadership in building a strong association for the profession; Eileen for making Cleveland Clinic not only a leader in health care policy and patient outcomes in the U.S., but also a leader in the practice of communications; and Margot for furthering the great reputation of H&K in the research and analytics space."

David and I had the privilege of inducting all three of them into PR News' Measurement Hall of Fame at the April 21 Measurement Conference in D.C.

Here is the complete list of PR News' Measurement Hall of Fame inductees:

2016 inductees:

Barry Leggetter
CEO
AMEC

Margot Sinclair Savell
Senior Vice President, Global Measurement
Research+Data Insights
Hill+Knowlton Strategies

Eileen Sheil
Executive Director of Communications
Cleveland Clinic

2015 inductees:

David Geddes, PhD
Principal
Geddes Analytics

Marianne Eisenmann
Head of Research and Analytics
inVentiv Health Public Relations Group

Allyson Hugley
President, Measurement, Analytics and Insights
Weber Shandwick

Johna Burke
EVP
Burrelles Luce

2014 inductees:

Don Bartholomew
formerly Senior Vice President, Digital and Social Media Research
Ketchum

Shannon Bowen
Assistant Professor, Public Relations
University of South Carolina

Andrew Bowins
Vice President, Corporate Reputation
Samsung

Pauline Draper-Watts
Executive Vice President, Global Lead, Measurement and Analytics
Edelman Berland

Angela Jeffrey
Vice President, Brand Management
ABX Advertising Benchmark Index

Andre Manning
Senior Consultant
Base Consulting

2013 inductees:

James Fetig
Chief, External Relations (retired)
Corporation for National and Community Service

Diane Lennox
PR Services Manager
SAS

David Michaelson
Managing Director, Head of Research & Analytics
Teneo Strategy

Katie Paine
Senior Measurement Consultant
Paine Publishing

Mark Weiner
CEO
PRIME Research

Donald K. Wright
Harold Burson Professor and Chair in Public Relations
Boston University’s College of Communication

2012 inductees:

Linda Childers Hon, PhD
Executive Associate Dean, College of Journalism and Communications; Professor, Department of Public Relations
University of Florida

Jackie Matthews
Communications Research
General Motors

David Rockland
Partner/CEO, Ketchum Global Research & Analytics
Immediate Past Chairman, AMEC

Linda Rutherford
VP, Communication and Strategic Outreach
Southwest Airlines

Don W. Stacks, PhD
Professor of Public Relations
Director, Public Relations Graduate Studies
School of Communication
University of Miami

Louis C. Williams, Jr.
Chairman
The Lou Williams Companies, Inc.

2011 inductees:

Frank Ovaitt
President and CEO
Institute for Public Relations

Tim Marklein
Founder & CEO
Big Valley Marketing

Donna Coletti
Director, International Communications & Market Research
Texas Instruments

Kathy Collins
Owner
pr metriKa

Dr. James Grunig
Professor Emeritus
University of Maryland