PR News announced the winners of its 2015 Nonprofit PR Awards at a March 12 luncheon at Washington, D.C.'s National Press Club, recognizing the best in nonprofit communications and the creativity and passion involved in promoting positive change with limited budgets and time.
Among the winners were the United Nations Foundation (Association/Nonprofit Team of the Year and Corporate/Nonprofit Partnerships), FleishmanHillard and Meet Minneapolis (co-winners in the PR on a Shoestring Budget category), JPA Health Communications (Social Media) and Jasculca Terman Strategic Communications (Public Affairs/Issue Management).
(See profiles of the Nonprofit PR Award winners; also see the 2015 CSR Award winners and honorable mentions).
2015 NONPROFIT PR AWARD WINNERS AND HONORABLE MENTIONS
Advocacy Campaign and Lobbying Efforts
Co-Winner: Illinois Policy Action - Defending Illinois’ fair, flat tax
Co-Winner: United Nations Foundation, Girl Up Campaign - Girls Count Act
Honorable Mentions:
- Boys & Girls Clubs of America - Great Futures Campaign
- Havas Worldwide Paris - The Airfood Project
- The National Alliance on Mental Illness - NAMI #Act4MentalHealth Campaign
- NSF International - Campaign for Safer Supplements
- Prospectors & Developers Association of Canada (PDAC) - Hosting the World’s Mineral Industry and Canada’s Elected Representatives
- Weber Shandwick on behalf of Siemens - The Baton Pass
Blogs
Winner: Sierra Club - Coming Clean
Honorable Mention:
- Illinois Policy Institute - "Dewonked"
Branding/Rebranding
Co-Winner: Foundation for Advancing Alcohol Responsibility - Formerly The Century Council
Co-Winner: Orbis International
Honorable Mentions:
- ICSC
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Imprenta Communications Group, Inc. – On Lok Lifeways
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King Media and the Greater Lansing Housing Coalition – ICE 5-Year and Affordable Housing Plan
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US Chamber Institute for Legal Reform – Restoring Balance. Ensuring Justice: A Re-Branding for Effective Change
Corporate/Nonprofit Partnerships
Winner: UN Foundation - Walgreens
Honorable Mentions:
- ASPIRE Communications - Cell Phones for Soldiers and AT&T Provide a Lifeline for America’s Bravest
- Discovery Education - Manufacture Your Future
- DoSomething.org - Sprint
- Weber Shandwick - Prudential and the Special Olympics 2014 USA Games
- Weber Shandwick on behalf of Siemens - The Baton Pass
Event PR
Winner: Copacino+Fujikado - The Wing Luke Museum of the Asian Pacific American Experience Asks: Do You Know Bruce?
Honorable Mentions:
- ·American Society of Clinical Oncology - 2014 ASCO Annual Meeting Press Program
- Child Care Resource Center - 5th Annual Laps4Literacy Event
- Henson Consulting - Navy Pier Announces $20 Million Legacy Gift
- The TASC Group - Athlete Ally's and All Out's Principle 6 Campaign
- United Nations Foundation - Social Good Summit
Marketing
Co-Winner: Golin on behalf of PetSmart Charities – The Journey Home: A Rescue Waggin’ Story
Co-Winner: The Zeno Group - The Allstate Foundation’s Purple Purse
Honorable Mentions:
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EngenderHealth – Expanding access to international family planning
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High10 Media - Deaf Film Camp
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King Media and the Greater Lansing Housing Coalition - ICE 5-Year Fair and Affordable Housing Plan
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American Institute of CPAs - Costs of Summer
Media Relations
Winner: National Education Association - Students Before Profits: The fight against corporate education reform in York, PA and nationwide
Honorable Mentions:
- Gordon and Betty Moore Foundation and Tartaglia Communications - SPARK: Promoting a New Science Competition
- The Hauser Group - Fair Saint Louis 2014
- Henson Consulting - Destination Solar System Launches at Adler Planetarium
- International Justice Mission - The Locust Effect
- The National Audubon Society - Audubon's Birds and Climate Change Report
- Partnership for Drug-Free Kids – National Study: Teens Report Higher Use of Performance Enhancing Substances
- Porter Novelli - Center for Civil and Human Rights Opening Day Celebration Atlanta
- The Zeno Group – The Allstate Foundation’s Purple Purse
Natural Disaster/Crisis Communications
Winner: The Allstate Foundation and Points of Light - Disaster Preparedness Kit-Building Events
Honorable Mentions:
- GroundFloor Media - Establishing ColoradoUnited as the Brand and Voice of Colorado’s Recovery from the 2013 Floods
- Singer Associates, Inc. – Children’s Hospital Oakland
PR on a Shoestring Budget
Co-Winner: FleishmanHillard - The St. Baldrick's Foundation
Co-Winner: Meet Minneapolis - I Want to Marry You in Minneapolis
Honorable Mentions:
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allen & gerritsen - Allegheny College Prize for Civility in Public Life
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ASPIRE Communications - ASPIRE Races to the Rescue of Rescue Ranch
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Brevard Public Schools - Financial Facts Informational Campaign
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Denha Media Group - Detroit's Loyola High School: A Plea to Pope Francis
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Harden Communications Partners - East Bay Vintners Alliance: Urban Wine Xperience
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United Nations Foundation, Girl Up Campaign - #GIRLHERO campaign
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Weber Shandwick with Reboot - Taking a Tech Detox: Nat’l Day of Unplugging
Public Affairs / Issues Management
Winner: Jasculca Terman Strategic Communications - The Chicago Community Trust
Honorable Mentions:
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Finn Partners on behalf of the D.C. Justice Grant Administration - "Show Up, Stand Out"
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Midpeninsula Regional Open Space District - Vision Plan: Imagine the Future of Open Space
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Singer Associates, Inc. - City of San Bruno
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Home Front Communications - Buckle Up for Life: It’s time we all get it right
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Home Front Communications - See Tracks? Think Train! “It’s No Contest” Campaign
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Imprenta Communications Group, Inc. - Wage Theft: Public Education
Public Service
Winner: The TASC Group - Athlete Ally's and All Out's Principle 6 Campaign
Honorable Mention:
- American Speech-Language-Hearing Association - Identify the Signs of Communication Disorders
Publications
Co-Winner: American Society of Clinical Oncology - The State of Cancer Care in America: 2014
Co-Winner: Pioneer Human Services
Honorable Mentions:
- Compassion International - Compassion Magazine
- Cultural Vistas - We Are Cultural Vistas, 2013 Annual Report
- Nexus – Cornerstone Magazine
- Reputation Architects - Enhancing Lives, Transforming Care: ArchCare 2013 Report to Stakeholders
Social Media
Co-Winner: JPA Health Communications - Melanoma Research Foundation: #GetNaked
Co-Winner: Pets Add Life - American Pet Products Association’s Non-Profit Campaign
Honorable Mentions:
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American Heart Association - EmpowerMEnt Challenge
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EngenderHealth - Expanding Access To International Family Planning
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The New York Public Library - #ireadeverywhere
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Shriners Hospitals for Children - Fezzy Gets His Name
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United Nations Foundation - MDG500 campaign
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United Nations Foundation, Shot@Life - Blogust campaign
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Weill Cornell Medical College - “A Virtual Graduation” the Launch of Weill Cornell’s Instagram Platform
Social Responsibility
Winner: Weber Shandwick and Yum! Brands - World Hunger Relief
Honorable Mentions:
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The Allstate Foundation: #GetThereSafe - The Zeno Group
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Dosomething.org – H&M
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Imprenta Communications Group, Inc. - Ethiopia Health Aid
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Mediators Private Limited - OUP Antipiracy Awareness Campaign
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Shriners Hospitals for Children - On Track to a Safe Summer
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The TASC Group - Athlete Ally's and All Out's Principle 6 Campaign
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The Zeno Group - Allstate Foundation Purple Purse
Video and/or Podcast
Co-Winner: EngenderHealth - Expanding Access to International Family Planning
Co-Winner: Singer Associates - The Gorilla Foundation
Honorable Mentions:
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AXON: National Hemophilia Foundation - What Schools Should Know: Having a Student with a Bleeding Disorder Video
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Reputation Architects Inc. – Transforming Lives: ArchCare 2014 Gala Fundraising Video
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Virginia G. Piper Charitable Trust – Encore Prizes for Exceptional Organizations
Website
Winner: American Association for Cancer Research
Honorable Mentions:
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Alcoa Foundation / Discovery Education - Manufacture Your Future
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American Society of Clinical Oncology - Redesign of CancerProgress.Net for ASCO's 50th Anniversary
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National Association for Music Education - Broader Minded: Think Beyond the Bubbles
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Orbis International
Association/Nonprofit Team of the Year
Winner: United Nations Foundation - Connecting you and the UN
Honorable Mentions:
- ASCD - Communications Team
- Shriners Hospitals for Children
- Small Business Majority - Communications Team
Nonprofit Communicator of the Year
Winner: Angela Peluso – Verizon Foundation