Archive: December 2014

Sony Struggles to Respond to a Fast-Changing PR Nightmare

December 17th, 2014 by

The Sony Pictures hacking scandal is getting ugly. The computer breach has turned into a PR nightmare for the Hollywood studio, with the company’s reputation now hanging in the balance.

Infographic: 15 Digital Trends to Watch in 2015

December 17th, 2014 by

Whether you’re a technophile unable to contain your excitement about the latest release of your favorite product or a Luddite lamenting the days of pen, pad and typewriter, it’s a certainty that the brands that stay abreast of the latest digital trends will have the best footing in 2015.

6 Ways PR and Content Marketing Should Collaborate

December 16th, 2014 by

For a cohesive and integrated program, it’s necessary for both PR and content marketing to collaborate in order to create a comprehensive marketing plan that will improve an organization’s market awareness and increase lead generation and nurturing capabilities.

5 of the Worst PR Scandals of 2014

December 16th, 2014 by

Like the annual “Swallows” of Capistrano, each year brings its share of PR crises and scandals, and 2014 was no exception.

4 Types of People Who Can Help Inform Your Content Marketing Strategy

December 15th, 2014 by

Content marketing. Brand journalism. Branded content. Call it what you will, but communicators are increasingly on the hook to produce editorial-based content that can help tell their brand’s story and, with any luck, put more fannies in the seats.

PR Insider: Why Can’t We All Just Get Along?

December 15th, 2014 by

If you see something savvy, appreciate it. If you see an award-winning campaign, research why and work to emulate that for one of your clients.

To Promote Taken 3, Liam Neeson Will Endorse Your Skills on LinkedIn

December 15th, 2014 by

Ahead of the release of the Taken 3, 20th Century Fox set up a contest on LinkedIn that takes advantage of the platform’s endorsement feature, which allows users to vouch for each other’s proficiency at certain skills.

Content Marketing Grapples With Growing Pains

December 15th, 2014 by

The growing challenge of how to develop (and sustain) content marketing programs was cast into the spotlight earlier this month when Verizon Wireless shuttered its Web publication, SugarString, a little more than two months after its debut.

A New Lead

December 15th, 2014 by

PR pros must be excellent storytellers. Today that means tailoring material for a variety of platforms and being familiar with all aspects of your company’s or client’s business.

What Happens When All Trust Is Lost

December 15th, 2014 by

While all organizations need some level of public trust in order to continue to operate, the American Red Cross and Uber are dealing with severe issues regarding trust and reputation.