Archive: December 2014

Why PR Pros Shouldn’t be Like Last Minute Shoppers

December 24th, 2014 by

Nothing bad will come of shoppers delaying their spending sprees, but communicators waiting until the last minute can and will make their job much harder.

Sony Releases The Interview Amidst Muddled Messaging

December 24th, 2014 by

The Sony hack provides a lesson in how a brand that become victims of such an attack should conduct its messaging.

Infographic: Social Media’s Impact on Holiday Shopping

December 23rd, 2014 by

With this year’s holiday season in full effect, CrowdTap polled 3,000+ men and women to explore the evolving role of social media during the holiday shopping season. They explored where users are looking for inspiration, seeking promotions and sharing their purchases as well as what influences purchase decisions the most.

Does Your Press Release Include the Following Elements?

December 23rd, 2014 by

No doubt, the press release will continue to evolve. But whatever new form it takes the fundamentals of writing a solid press release (that will get read by the intended audiences) are not going away anytime soon.

Columbia Journalism School to Investigate Disputed Rolling Stone Rape Article

December 23rd, 2014 by

Rolling Stone inserted its disputed rape story back into national headlines by announcing that it has asked Columbia Journalism School to perform an independent inquiry into the editorial process behind the article. The journalism school will produce a report on the article, and Rolling Stone will publish that report unedited on its website.

New Year’s Resolution: 10 Tips for Improving Your Media Pitching Technique

December 22nd, 2014 by

Successfully pitching the media and securing coverage involves relationship building, smart storytelling and careful follow up—not to mention research, creativity and a lot of patience. There’s always room for improvement, and with the New Year approaching now is as good a time as ever to set a goal of working on your media pitching technique.

PR Insider: Choosing a Corporate Spokesperson

December 22nd, 2014 by

Your organization’s spokesperson can be a key asset in the success of your communications plan, but only if you provide them with the information they need to do their job.

Case Study: Campaign Debunks Misperceptions about Public Housing

December 22nd, 2014 by

HAI, Inc. partnered with Cone Communications to develop and launch ReThink: Why Housing Matters. It challenged Americans’ misperceptions about public housing by reinforcing its benefits through compelling story telling initiatives.

PR Reacts as Sony Pictures Reels from Fast-Moving Crisis

December 22nd, 2014 by

Sony Pictures has started to stop the hemorrhaging resulting from the crisis. But the film studio remains on the defensive.

Two New Arrows for Your Public Relations Quiver

December 22nd, 2014 by

As the PR field continues to undergo dramatic change, communicators should consider how they can broaden their approach beyond traditional reporting and take advantage of face-to-face events and native advertising (or branded content).